Singapore Airlines 2011 Annual Report Download - page 20

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OPERATING REVIEW
SINGAPORE AIRLINES
018
Products And Services
KrisFlyer
The KrisFlyer programme membership base continued to grow steadily in the year in review. Members enjoyed
a series of global redemption promotions on selected flights throughout the year, in addition to local offers
and partner privileges.
The list of partner airlines also increased to 29, with the addition of TAM Airlines and Aegean Airlines.
As a result, members can enjoy greater flexibility in redemption of their miles on the growing number of
partner airlines.
Members have even more ways to earn miles with a growing network of over 120 global non-airline
partners. The year in review saw the launch of the Bank of China Singapore Airlines Visa Platinum Card in
Hong Kong, as well as the addition of new partners, such as Marina Bay Sands in Singapore, RHB Bank in
Malaysia, and St. George Bank in Australia. Existing partnerships were also expanded to cover new markets,
such as American Express in China, Citibank in the United Arab Emirates and HSBC in the United States.