Singapore Airlines 2011 Annual Report Download - page 26
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OPERATING REVIEW
SINGAPORE AIRLINES
024
Supporting Our Communities
During the year in review, Singapore Airlines continued to support various charitable organisations as
well as educational, arts, sports and heritage institutions in the form of free and rebated tickets, as well as
cash contributions.
As a fervent supporter of the Arts, the Airline maintained its longstanding support for the Singapore Symphony
Orchestra (SSO), Singapore Dance Theatre (SDT) and the National Arts Council, among others. Among the SSO’s
signature works for the year were its Mahler Festival series of four well-received concerts and a collaboration
with world-famous Chinese pianist Lang Lang. The SDT maintained its commitment to balancing its mastery of
contemporary dance with evergreen classical works such as Romeo and Juliet and The Nutcracker.
Other notable projects Singapore Airlines supported during the year included the National Museum’s Pompeii:
Life in a Roman Town 79CE. The exhibition featured 280 exceptional artifacts, including body casts of victims
of the Mount Vesuvius eruption, fresco paintings and even gladiator gear. Singapore Airlines was also Official
Airline for the inaugural Youth Olympic Games held in Singapore.
The year in review also saw the Airline launch its own cookbook – Above and Beyond: A Collection of
Recipes from the Singapore Airlines International Culinary Panel (ICP). Net proceeds from sales of the book,
accumulated from its launch in July to the end of 2010, were donated to Singapore’s Community Chest, a
non-profit organisation that channels funds to assist the less privileged in the community. Part of the donation
went towards the Straits Times Pocket Money Fund and the Business Times Budding Artists Fund. Taking into
account proceeds from the sale of tables, auction and raffle draw at the cookbook’s charity launch gala event,
a total of $1.56 million was donated to the Community Chest.