Singapore Airlines 2011 Annual Report Download - page 18

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OPERATING REVIEW
SINGAPORE AIRLINES
016
Network
The year in review was an exercise in judicious capacity management, as travel demand continued to recover
following the global downturn experienced in the previous two financial years.
The Airline increased frequency on selected routes in response to growth in demand for travel in these
markets, including Houston via Moscow, Osaka, Seoul and Taipei.
Perhaps the most momentous addition to the Airline’s network was the introduction of the new three-times-
weekly Singapore – Barcelona – Sao Paulo service on 28 March 2011.
Having eyed opportunities in the region for some time, this new service enables the Airline to establish a
foothold in the fast-growing South American market.
Singapore – Munich – Manchester went daily from 1 September 2010, evidence of the popularity of the route
just five months after it was first introduced on 28 March 2010 as a five-times-weekly service.
We also began twice-daily services to Tokyo Haneda Airport on 31 October 2010, complementing our existing
twice-daily services to Tokyo Narita Airport. The new services are a homecoming of sorts for us, as we once
again operate to an airport which was our first gateway in Japan, back in 1968.
Going forward, Singapore Airlines will continue to pursue a consistent policy of matching our capacity with
prevailing market demand, with changes made to the global network where necessary.