Singapore Airlines 2011 Annual Report Download - page 21

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ANNUAL REPORT 2010/2011 019
Ground Services
Passenger Reconciliation System
The Airline partnered Changi Airport Group to introduce the Passenger Reconciliation System (PRS) for its
flights at Terminals 2 and 3, a simplified and more streamlined check-in experience.
Now, customers departing Changi Airport without check-in baggage or any visa requirements for their travel
and having checked in online can proceed directly to the immigration access point, where security officers with
2D barcode scanners will verify their self-printed boarding passes. They no longer need to present their travel
documents at the check-in counters for verification and endorsement.
Inflight Services
Enhancements to KrisWorld
Singapore Airlines endeavoured to further augment the experience of our customers by providing more diverse
content options on KrisWorld. Some noteworthy enhancements include the launch of TV Box Sets under the
Red Eye Collection, where customers can enjoy full seasons of television series. The Airline also embarked on
a collaboration with the National Geographic Channel under which inflight programme premieres exclusive to
Singapore Airlines can be expected.
In addition, fans of classical music can now look forward to hitting the high note with high definition opera,
chamber music and orchestra recordings by UnitelClassica.
In its drive to achieve more environmentally-friendly operations, Singapore Airlines introduced an e-library
containing electronic versions of its in-house magazines (SilverKris, KrisWorld and KrisShop). The Airline will
be extending this initiative to other publications, such as menu cards and international and local magazines
currently carried systemwide, and even books or newspapers.
This will give customers greater choice of reading material at their fingertips. Singapore Airlines is the first in
the world to provide this unique application, which will eventually be available on all its aircraft equipped with
the latest Panasonic eX2™ inflight entertainment system.
In its drive to achieve more environmentally-friendly operations,
Singapore Airlines introduced an e-library ... Singapore Airlines is
the first in the world to provide this unique application, which will
eventually be available on all its aircraft equipped with the latest
Panasonic eX2™ inflight entertainment system.