Qantas 2008 Annual Report Download - page 42

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40 Qantas Annual Report 2008
$500,000 $500,000
QantasLink, in partnership with the National
Breast Cancer Foundation, exceeded its fundraising
goal of $500,000 in the 12 months to October 2008.
Community
Community
The Qantas Group makes a significant
contribution to the community, sporting and
cultural life of Australia, notably in regional
and remote communities.
Sharing the Spirit
Qantas launched its most significant community program – Sharing
the Spirit – in 2004, with the aim of engaging its large and diverse
customer base in supporting five charities – CanTeen, CARE
Australia, Mission Australia, Starlight Children’s Foundation
Australia and UNICEF.
Change for Good
Now in its 17th year, the Change for Good partnership between
Qantas and UNICEF has raised more than $18 million for children
in more than 150 developing countries. More than $2 million was
collected through passenger donations during the year.
National Breast Cancer Partnership
QantasLink formed a Diamond partnership with the National
Breast Cancer Foundation in October 2007 and painted one of
its Q400 aircraft pink to support the partnership, which will raise
funds for research and raise breast cancer awareness in regional
communities across Australia. QantasLink exceeded its fundraising
goal of $500,000 in the 12 months to October 2008.
Workplace Giving
Workplace Giving was launched in August 2006 to enable Qantas
employees to make regular charitable donations via salary sacrifice.
Spirit of Youth Awards
The Qantas Spirit of Youth Awards (SOYA) recognise and support
the potential of talented young Australians artists. During the year,
over 40,000 entries were submitted by young people aged between
12 and 26. SOYA winners received $5,000 cash and $5,000 in
airfares to pursue creative opportunities abroad, along with
mentoring from some of Australia’s best known creative talents.
Charity Flights
Each year, Qantas operates special flights to support key charities.
During the year, two flights raised more than $150,000 for the Royal
Institute for Deaf and Blind Children and for the Melbourne Royal
Children’s Hospital Annual Good Friday Appeal. Qantas organises
annual joy flights for the Rotary Club of Turramurra for
disadvantaged and disabled youth, an initiative that has been
in place for more than 40 years.
Other highlights include:
• as the Official Airline of World Youth Day, Qantas brought
thousands of pilgrims to Australia in July 2008;
• a regional tour by Qantas Ambassador Peter Morrissey to address
design students at TAFEs and universities in Canberra, Newcastle
and Port Macquarie;
• athletics clinics conducted by Qantas Ambassador Cathy Freeman
for children in Port Macquarie and Albury-Wodonga;
• the third annual Qantas AFL Kick-start Camp to develop young
Indigenous players from remote areas;
• swim clinics conducted by Qantas Ambassador Kieren Perkins
in a number of regional locations including Mildura, Dubbo,
Bundaberg and Mount Isa;
• Clean Up Australia Day involvement by Qantas employees and
their families in Alice Springs, Brisbane, Canberra, Darwin, Hobart,
Melbourne and Sydney; and
• as part of its naming rights sponsorship of the Qantas Socceroos,
the airline hosted a celebrity penalty shoot out in Melbourne
in September 2007, raising $10,000 for CanTeen.
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