Qantas 2008 Annual Report Download - page 34

136,000136,000
The Qantas Group contributed nearly $34 billion
to the economy’s output, including approximately
$18 billion to the non-aviation sector, and created
nearly 136,000 jobs economy-wide.
32 Qantas Annual Report 2008
Overview
Overview
As the national carrier, Qantas and its
people have always had a strong sense of
social responsibility. Qantas will sustain this
commitment into the 21st century.
Australia is a sparsely populated and physically isolated nation
with no realistic alternative to air transport. Qantas plays an essential
role in nurturing family ties, encouraging business links, freight and
tourism, supporting Australians through times of trouble, while
delivering fully on behalf of shareholders.
Qantas makes a direct contribution to national export revenue
and to domestic and regional tourism. Annual international tourism
export revenue amounts to approximately $6 billion and annual
domestic tourism expenditure to approximately $17.3 billion.
Qantas also makes a large indirect contribution to the national
economy. Access Economics found that for each $1 million in
revenue earned by Qantas, $2.1 million was generated in Australian
output and 8.4 jobs were created.
The Qantas Group contributed nearly $34 billion to the economy’s
output, including approximately $18 billion to the non-aviation sector,
and created nearly 136,000 jobs economy-wide.
Sustainability is an important part of the Qantas Group’s Risk
Management program. This report assists Qantas in discharging
its obligations under Principle 7 of the ASX Corporate Governance
Council’s Corporate Governance Principles and Recommendations
2nd Edition.
The Corporate Governance Statement (page 46) provides
information on governance structures and risk management.
Access Economics found that for each
$1 million in revenue earned by Qantas,
$2.1 million was generated in Australian
output and 8.4 jobs were created.
Challenges and Priorities
The most important sustainability issues facing the Qantas Group are:
• maintaining a zero fatality record for aviation safety and security.
Safety is a core value of the Qantas brand;
• protecting the health and welfare of our employees through
reduction in injuries. A healthy and engaged workforce improves
operational efficiency through lower costs and improved productivity;
• reducing fuel consumption and the environmental impact of
greenhouse gas emissions. The combination of increasing fuel
costs with the introduction of emissions trading exposes Qantas
to significant financial risk;
• creating and sustaining a diverse and talented workforce. Qantas’
People Strategy focuses on attracting, growing and retaining talent
by developing a gender and culturally diverse, multi-generational
workforce. This ensures Qantas is well prepared to manage human
capital risks including an ageing workforce and skilled labour
shortages, while maintaining competitive labour costs; and
• supporting the national economy and the community. For more
than 87 years, Qantas has been the ‘Spirit of Australia’. Qantas
recognises its unique duty to the people of Australia and, through
its wide-ranging and innovative community initiatives, continues
this proud tradition.
Sustainable Future Program
Corporate sustainability is complemented by the Qantas Group’s
Sustainable Future Program, which focuses on improving the
management of resources, increasing productivity and reducing
waste. Executive remuneration is directly linked to the success
of the program.
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