Qantas 2008 Annual Report Download - page 19

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17 Qantas Annual Report 2008
Qantas
6.5m6.5m
With over six and a half million visits each month,
qantas.com is Australia’s number one travel site
and one of the world’s leading airline websites.
qantas.com
With over six and a half million visits each month,
qantas.com is Australia’s number one travel site*
and one of the world’s leading airline websites.
qantas.com continued to build its position as a complete travel
solution, offering hotel and flight packages, a range of domestic
and international hotels and access to car hire and insurance.
In 2007/08, qantas.com became available to a greater number
of Qantas customers worldwide, with the rollout of online booking
capability in an additional 26 countries outside Australia.
During the year, qantas.com underwent a major redesign and now
offers enhancements such as:
• Qantas’ new carbon offset program, enabling customers
to elect to offset their share of flight emissions at the time
of booking;
• a new Book Now Pay Later function, which allows customers
to book their flight online and defer payment until closer to their
departure date;
• new international fare displays, presenting more options
to customers;
• a new suite of online solutions for business customers including
the new Qantas Business Plus and the upgraded Qantas Travel
Tracker reporting tool;
• an online Upgrade Calculator for Frequent Flyers and recognition
for Frequent Flyers during the commercial booking process to
enable viewing of points earned for that booking; and
• a new design and calendar search capability for Frequent Flyer
redemption bookings on Qantas and partner airlines.
In July 2008, in association with the launch of the new
enhancements to the Qantas Frequent Flyer Program, the Any Seat
Awards redemption engine was launched, allowing Frequent Flyers
to book any seat on a Qantas or Jetstar flight with either points
or a combination of Points Plus Pay.
qantas.com was awarded Best Website Customer Experience
2008 in the Airlines and Travel Agents category at the Global
Reviews Annual Website Customer Experience Awards.
*Source: Hitwise.
Alliances
Qantas is a founding member of the oneworld
alliance, which offers seamless service to
more than 660 destinations in 134 countries,
reciprocal lounge access and Qantas Frequent
Flyer benefits across the oneworld network.
In April 2008, oneworld welcomed Mexicana as its newest
member-elect, further enhancing the alliance’s pre-eminent position
in Central and Latin America and the USA. Mexicana is expected to
join oneworld in 2009.
Beyond oneworld, Qantas is a party to 25 codeshare agreements
and various other partnerships with international carriers. These
offer customers an expanded network, more flights and Frequent
Flyer benefits and create cost and efficiency benefits for the
airlines involved.
In 2007/08, qantas.com became
available to a greater number
of Qantas customers worldwide,
with the rollout of online booking
capability in an additional 26
countries outside Australia.
For personal use only