Foot Locker 2014 Annual Report Download - page 8
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DRIVE PERFORMANCE IN THE CORE BUSINESS
The team at Foot Locker, Inc. has many different opportunities to build an even stronger company, which we
describe on the next several pages. At the same time, we always pay close attention to improving our core opera-
tions, which we generally dene as the business of selling basketball, running, and casual footwear in our men’s stores
in the United States. We have several strategies underway to elevate performance in our core business even more:
• To create fresh, engaging store environments, primarily through our store remodel programs and by testing, devel-
oping, and expanding innovative vendor partnerships
• To promote and extend our store banners through powerful 360° marketing
• To provide our sales associates with tools and training to best serve our customers
• To build a highly-compelling, locally-relevant footwear and apparel assortment
• To leverage our strength as the power player in basketball, running, and classic footwear
7