Foot Locker 2014 Annual Report Download - page 13

Download and view the complete annual report

Please find page 13 of the 2014 Foot Locker annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 112

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112

BUILD APPAREL PENETRATION
AND PROFITABILITY
Although we are and will continue to be a footwear retailer rst, athletically-
inspired apparel is a very important category for our customers and a key oppor-
tunity for us to continue improving our major productivity measures, such as sales
per gross square foot, average transaction size, and sales per payroll hour.
We have had good initial success extending our banner differentiation efforts
from footwear to apparel. For example, our Footaction banner mixes lifestyle
items from the major athletic brands alongside more fast-fashion
brands, while Foot Locker features more performance-inspired
apparel. In addition, all of our banners today focus more on premium
branded product than they did several years ago, when our
assortments were much more commodity-based.
One of the benets of the previously described remodel
programs is substantially improved apparel presentations. These
investments should facilitate the execution of our key initiatives
to build apparel, which :
• Enhancing banner segmentation by clearly identifying
the role of each brand and apparel category
• Strengthening our capabilities by investing
in talent and tools
• Improving responsiveness and speed-to-
market by partnering with existing vendors
and expanding our vendor base
• Improving our apparel presentation across
the eet and displaying full brand stories
• Actively managing product life cycles
12