Foot Locker 2014 Annual Report Download - page 38

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SIX:02 —‘‘It’s Your Time’’ —SIX:02 is an elevated retail concept designed for her, featuring top brands in fitness
apparel, footwear, and accessories for a variety of activities, including running, yoga, strength training, dance,
and CrossFit. This banner connects with each local market’s fitness community through gym, studio, and trainer
partnerships, and celebrates the time each woman invests in herself. SIX:02 operates 15 stores in the United
States and have an average of 2,100 selling square feet.
Kids Foot Locker — ‘‘Go Big’’ — Kids Foot Locker is a children’s athletic retailer that offers the largest selection
of brand-name athletic footwear, apparel and accessories for children. Its stores feature an environment geared
to appeal to both parents and children. Of its 357 stores, 336 are located in the United States, Puerto Rico, and
the U.S. Virgin Islands, 16 in Europe, and 5 in Canada. These stores have an average of 1,500 selling square feet.
Footaction — ‘‘Own It’’ — Footaction is a national athletic footwear and apparel retailer that offers the freshest,
best edited selection of athletic lifestyle brands and looks. This banner is uniquely positioned at the intersection
of sport and style. The primary customer is a style-obsessed, confident, influential young male who is always
dressed to impress. Its 272 stores are located throughout the United States and Puerto Rico and focus on
authentic, premium product. The Footaction stores have an average of 2,900 selling square feet.
Champs Sports — ‘‘We Know Game’’ — Champs Sports is one of the largest mall-based specialty athletic
footwear and apparel retailers in North America. Its product categories include athletic footwear and apparel,
and sport-lifestyle inspired accessories. This assortment allows Champs Sports to differentiate itself from other
mall-based stores by presenting complete head-to-toe merchandising stories representing the most powerful
athletic brands, sports teams, and athletes in North America. Of its 547 stores, 517 are located throughout the
United States, Puerto Rico, and the U.S. Virgin Islands and 30 in Canada. The Champs Sports stores have an
average of 3,500 selling square feet.
Runners Point —‘‘Your Way, Our Passion’’ — Runners Point specializes in running footwear, apparel, and
equipment for performance and lifestyle purposes. Its 116 stores are located in Germany and Austria. This
banner caters to local running communities providing technical products, training tips and access to local
running and group events. The Runners Point stores have an average of 1,200 selling square feet.
Sidestep —‘‘Sneaker Lifestyle’’ — Sidestep is a predominantly sports fashion footwear banner. Its 83 stores are
located in Germany, Austria, and the Netherlands. Sidestep caters to a more discerning, fashion consumer.
Sidestep stores have an average of 900 selling square feet.
Direct-to-Customers
The Company’s Direct-to-Customers segment is multi-branded and multi-channeled. This segment sells directly
to customers through its Internet and mobile sites and catalogs.
The Direct-to-Customers segment operates the websites for eastbay.com, final-score.com,
eastbayteamsales.com, as well as websites aligned with the brand names of its store banners (footlocker.com,
ladyfootlocker.com, six02.com kidsfootlocker.com, footaction.com, footlocker.ca, footlocker.eu, and
champssports.com). Additionally, this segment includes the direct-to-customer subsidiary of Runners Point
Group, which operates the websites for runnerspoint.com, sidestep-shoes.com, and sp24.com. These sites offer
one of the largest online selections of running sport items in Europe, while providing a seamless link between
e-commerce and store banners.
Eastbay —‘‘First Choice For Athletes’’ — Eastbay is among the largest direct marketers in the United States,
providing high school and other athletes with a complete sports solution including athletic footwear, apparel,
equipment, team licensed, and private-label merchandise for a broad range of sports.
Franchise Operations
The Company has two separate ten-year agreements with third parties for the operation of Foot Locker stores
located within the Middle East and the Republic of Korea. Additionally, franchised stores located in Germany
and Switzerland operate under the Runners Point and Sidestep banners. A total of 78 franchised stores were
operating at January 31, 2015, of which 31 are operating in the Middle East, 27 in Germany and Switzerland,
and 20 in the Republic of Korea. Royalty income from the franchised stores was not significant for any of the
periods presented. These stores are not included in the Company’s operating store count above.
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