Foot Locker 2014 Annual Report Download - page 16

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BUILD A MORE POWERFUL DIGITAL BUSINESS
Our digital business has been the fastest growing portion of our Company for the past
several years. We have worked diligently to create seamless customer experiences across
the store, digital, and mobile channels, and as a result our store banner internet sites col-
lectively have posted exceptionally rapid growth, increasing almost 40 percent annually
over the last three years.
This past June, we launched the Eastbay Performance Zone at Champs Sports, the rst
time Eastbay, our largest digital business, has had a physical presence in store. This innova-
tive shop-in-shop idea brings the power of Eastbay’s vast assortment of premium footwear,
apparel, and equipment for the elite athlete directly into select Champs Sports stores.
Looking forward, we intend to build an even more powerful digital business by:
• Creating a more engaging, personalized digital experience that reects
each brand’s essence
• Investing furthur in technology platforms that deliver a high-quality, coordinated
shopping experience online, in store, and on mobile
• Meeting customer needs by leveraging our entire company’s capabilities
15