Foot Locker 2014 Annual Report Download - page 10
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Please find page 10 of the 2014 Foot Locker annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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EXPAND OUR LEADING POSITION IN KIDS’
Our rst strategic priority outside our core is to expand our leading
position in the Kids’ business. We have had tremendous success in
recent years doing just that, not just via our Kids Foot Locker banner
in the United States, but also by exporting Kids Foot Locker to other
markets and building the business in the other banners that sell
children’s footwear and apparel.
Of all our store banners, the sales gain in Kids Foot Locker was
the strongest, increasing double digits on a comparable-
store basis and almost 20 percent in total. We believe
we can make the business of selling footwear and
apparel to children go even bigger by:
• Developing the kids’ business globally
• Driving a full-family experience by building
connectivity with parents, both in store and
online
• Leveraging our strengths as the power
player for kids in basketball, running, and
casual shoes, as well as apparel
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