Zynga 2015 Annual Report Download - page 9

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Table of Contents
We currently invest in several game categories, including the following:
• SocialCasino. Includes Zynga Poker and our Slots games such as Hit it Rich! Slots, Wizard of Oz Slots, Princess Bride Slots and Black Diamond
Casino .
• Casual. Includes one of our most popular mobile-game titles Words With Friends , which launched a localized version in six new languages,
including Spanish, French, German and Italian in the third quarter of 2015 . Games in this category provide chances for friendly competition and allow
our players to quickly connect with friends and family when they start a game and to build and enhance relationships throughout the game experience.
• ActionStrategy.Includes Empires & Allies , which launched in the second quarter of 2015. Games in this category emphasize skillful thinking and
planning to achieve victory against other players. There is also a strong social focus as players can connect with friends to achieve a common goal,
such as the Alliances feature in Empires & Allies .
• InvestExpress.Represented by our games such as FarmVille , FarmVille 2 and FarmVille 2: Country Escape , these games allow our players to
express their personalities by customizing the appearances of their farms.
We also may invest in other strategic categories in the future.
OurNetwork
Players progress faster in their games by connecting with friends and other players in our network to instantly get what they need to complete quests, obtain
virtual items and enhance their experience. We aspire to leverage our existing and new games to bring the best social playing experiences to our audience. Our
network enables users to discover new games, find and connect with new friends, challenge, cooperate and compete with friends; all of which drive higher user
engagement for games on our network.
Our Revenues
We generate revenue from the following live services:
VirtualGoodsandPaidDownloads
Our primary revenue source is the sale of virtual currency that players use to buy in-game virtual goods. Virtual currency can also be earned for free through
game play or by accepting promotional offers from our advertising partners. We also generate revenue when players purchase mobile game downloads.
AdvertisingandLicensing
Our advertising services offer creative ways for marketers and advertisers to reach and engage with our players. The goal of our engagement-based
advertising is to enhance the player experience while delivering real value to advertisers. Our advertising offerings include:
• Branded Virtual Goods and Sponsorships that integrate relevant advertising and messaging within game play;
• Engagement Ads and Offers in which players can answer certain questions, watch-to-earn engagements or sign up for third party services to receive
virtual currency and in-game bonuses;
• Mobile Ads through ad-supported free versions of our mobile games;
• Display Ads in our online web games that include banner advertisements; and
• Licensing our brands.
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