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Table of Contents
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K contains forward-looking statements. In some cases you can identify these statements by forward-looking words such as
“believe,” “may,” “will,” “might,” “estimate,” “continue,” “anticipate,” “intend,” “could,” “should,” “would,” “project,” “plan,” “outlook,” “target,” “expect,” or
similar expressions, or the negative or plural of these words or expressions. These forward-looking statements include, but are not limited to, statements concerning
or impacted by the following:
• our future spend, including spend on R&D and marketing and our future margins;
• our future operational plans, use of cash, strategies and prospects;
• the breadth and depth of our 2015 game slate and our game slate for 2016 and the success of these slates, including launches from our 2015 game slate
( Words on Tour , Empires & Allies , FarmVille: Harvest Swap , Mountain Goat Mountain , Black Diamond Casino and Princess Bride Slots) and
expected future launches from our 2016 game slate (including Dawn of Titans , CSR2 , CityVille Mobile , a sequel to FarmVille 2: Country Escape ,
Spin It Rich! , Willy Wonka Slots , True Vegas , Vegas Diamond Slots , Crazy Cake Swap and a Wizard of Oz branded match-3 game);
• our ability to change our mix of R&D and unlaunched game slate to live games;
• our ability to increase the predictability of our business and to continue to transition to mobile;
• our planned launch of mobile first games and new features for existing games;
• our ability to grow mobile bookings in 2016 and beyond;
• our cost structure and cost reduction plans and estimated savings and charges, including our reduction in workforce and reduction in centralized
services costs and spend;
• our ability to accelerate execution, drive profitability and nurture creativity and innovation while reducing costs and lowering discretionary spend;
• our ability to execute against our turnaround strategy and deliver long-term value to our shareholders, employees and players and fulfill our mission to
connect the world through games;
• our ability to accurately forecast our upcoming game launches and bookings and revenue related to upcoming game launches and our existing games;
• our ability to accurately forecast our bookings, revenue and performance of our existing games;
• our relationship or agreements with key licensing partners, additional platform providers or any other key partners;
• our ability to launch and monetize successful new games and features for web and mobile in a timely manner and the success of these games and
features;
• our ability to sustain player engagement, optimize our games to increase long-term player retention and monetize our live games (including our Slots
games, Words With Friends , Zynga Poker , and FarmVille franchise games) and games in geo-lock testing, (including, Dawn of Titans , CSR2,
CityVille Mobile , Spin It Rich! , Vegas Diamond Slots and Crazy Cake Swap) ;
• our ability to renew our existing brand, technology and content licenses as they expire and secure new licenses for top brands;
• the success of our acquisition of Rising Tide Games, Inc. (“Rising Tide Games”) and Zindagi Games, Inc. (“Zindagi”);
• the process of integrating NaturalMotion Limited’s (“NaturalMotion’s”), Rising Tide Games and Zindagi’s operations with ours, including but not
limited to our expected ability to expand our creative pipeline, accelerate our growth on mobile and deliver hit games on schedule from
NaturalMotion, Rising Tide Games and Zindagi;
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