Zynga 2015 Annual Report Download - page 8

Table of Contents
Our operations are headquartered in San Francisco, California, and we have several operating locations in the U.S. as well as various international office
locations in India and Europe. We were originally organized in April 2007 and completed our initial public offering in December 2011. Our Class A common stock
is listed on the NASDAQ Global Select Market under the symbol “ZNGA.”
Our Strategy and Core Commitments
Our mission is to connect the world through games. In pursuit of our mission, we encourage entrepreneurship and intelligent risk-taking to produce great
games and breakthrough innovations. Our goal from a content perspective is to create top hits that engage mainstream global audiences.
We encourage innovation, the creation of compelling game experiences and moving with a sense of urgency to capitalize on our opportunities for our
success and the benefit of our players. These factors are critical to extending our leadership position as we seek to continue building successful franchises.
Our Social Games
We design our social games to provide players with shared experiences that surprise and delight them. Our social games leverage the global connectivity and
distribution on mobile platforms such as iOS and Android and social networking sites such as Facebook. Our games are free to play, span a number of categories
and attract a community of players that is demographically and geographically diverse. We operate our games as live services and update them with fresh content
and new features to make them more social, enhance player engagement and improve monetization. We analyze the data generated by our players’ game play and
social interactions to guide the creation of new content and features. We use this ongoing feedback loop to keep our games compelling and enhance the player
experience.
OurContent
• MakeGamesFree,AccessibleandFun.We operate our games as live services that are available anytime and anywhere. We design our social games
to provide players with easy access to shared experiences that delight, amuse and entertain, and we will continue to update our games on an ongoing
basis with fresh content and new features to make them more social and fun for our players.
• SustainandGrowLiveFranchises. We will continue to enhance the games that make up our market-leading franchises including Slots, Words With
Friends , Zynga Poker and FarmVille . We regularly update our games after launch to encourage social interactions, add new content and features and
seek to improve monetization.
• CreateNewHits.We will continue to invest in building new games and expand the number of categories of games that we offer, as well as offer our
games on multiple platforms so players can access our games on various devices. For example, in addition to multiple in-game features and events,
this year we released Words on Tour and FarmVille: Harvest Swap in the Casual category, Black Diamond Casino and Princess Bride Slots in the
Social Casino category and Empires & Allies in the Action Strategy category.
• GrowthonMobile.We believe there is a large opportunity to extend our brand and games to mobile platforms including Apple iOS and Google
Android. We shifted our business to focus on mobile first games in 2015. We also believe our acquisition of NaturalMotion in 2014 will accelerate our
mobile growth and add mobile titles in strategic game categories.
OurFranchises
We have created evergreen franchises such as Slots, Words With Friends , Zynga Poker and FarmVille . In 2016, we expect to move into new game
categories that align with the timeless entertainment categories that consumers care about, including the Action Strategy category.
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