Zynga 2015 Annual Report Download - page 5

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Table of Contents
• the effectiveness of our marketing program and initiatives and our ability to obtain game featuring from partners;
• our strategy of backing proven teams to develop or expand our game offerings in the content categories where we are focused, the timely launch of our
games in these categories and the success of these games;
• our relationship with Facebook, changes in the Facebook platform or changes in our agreement with Facebook;
• our relationship with Apple, Google and other Android platform providers, changes to the Android or iOS platforms and /or changes in our agreements
with Apple, Google or other Android platform providers;
• our ability to attract and retain key employees in light of business challenges, including employees key to franchise games and planned launches and
senior management;
• the impact of change in our senior management team and management teams, new hires and other changes in our organization;
• the strength of our balance sheet and our ability to effectively manage our cost structure and investments;
• the timely launch and success of our games, including the launch of our 2016 game slate (including Dawn of Titans , CSR2 , CityVille Mobile , a
sequel to FarmVille 2: Country Escape , Spin It Rich! , Willy Wonka Slots , True Vegas , Vegas Diamond Slots , Crazy Cake Swap and a Wizard of Oz
branded match-3 game);
• our ability to efficiently deploy employees and leverage our teams and talent, including shifting resources when necessary to prioritize more important
projects;
• our ability to use data analytics to improve our player experience, gameplay and monetization;
• our ability to manage new IP costs;
• competition in our industry;
• our ability to maintain technology infrastructure and employees that can efficiently and reliably handle increased player usage, changes in mobile
devices and game platforms, fast load times and the rapid deployment of new features and products;
• our ability to anticipate and address technical challenges that may arise;
• our ability to protect our players’ information and adequately address privacy concerns;
• our ability to maintain reliable security services and infrastructure to protect against security breaches, computer malware and hacking attacks;
• market opportunity in the social gaming market, including the mobile market, the advertising market, the market for social game categories in which
we invest, and our ability to capitalize on and contribute to this market opportunity;
• the success of our advertising offerings, and our ability to grow advertising bookings;
• our ability to successfully monitor and adapt to changes in gaming platform and consumer demand as the industry continues to evolve;
• our ability to develop, identify, market and launch hit games and new features and content for our existing games in a timely manner;
• the ability of our games to generate revenue and bookings for significant period of time after launch and the timing for market acceptance of new
games;
2