Starwood 2010 Annual Report Download - page 39

Mr. Siegel’s individual accomplishments for the 2010 performance year included the following:
• Provided legal support for over 145 hotel management and franchise transactions, including new deals,
changes in ownership and re-engagements worldwide; strategic hotel sales and sale-and-manage-back
transactions; and the negotiation of the Company’s new headquarters lease along with eight additional
corporate lease transactions;
• Successfully resolved a litigation matter against certain former employees and their new employer regarding
substantial theft of intellectual property from the Company, along with the management of over 600 matters
in active litigation;
• Managed, in coordination with our finance and information security teams, the resolution of a hacker-in-
stituted malware incident; and streamlined, in coordination with our development team, the Company’s
hotel operating agreements for more expedient negotiations with owners;
• In partnership with the hotel industry, led efforts to block “Card Check” legislation and tax windfall
legislation favoring Online Travel Agencies (OTAs); and
• Made significant progress in long-term Global Citizenship goals, including instituting four “Foundational
Environmental Initiatives” in our hotel brand standards and secured LEED Volume Certification for our
Element brand hotels.
In light of Mr. Siegel’s accomplishments, he received an “accomplished objectives” PMP performance rating and
was awarded a payout at 120% of target for the strategic/operational portion of the annual bonus, for a total annual
bonus of $766,188 for 2010, representing 120% of his overall annual bonus target.
Mr. Turner’s accomplishments for the 2010 performance year included the following:
• Successfully managed the global development team to achieve agreements for 96 new hotels (approximately
22,200 new rooms) and 59 re-engagements or changes to ownership involving existing hotels (approxi-
mately 15,000 rooms), which exceeds 2009 growth levels by approximately 25% and 35% respectively;
• Completed strategic sale transactions generating pre-tax proceeds of $148 million;
• Continued focus on accelerating growth of the Aloft brand with 17 incremental Aloft hotel deals signed in
2010;
• Completed a series of Strategic Asset Reviews to set direction for future development, covering 80% of
wholly owned properties; and
• Completed a comprehensive review of the Company’s hotel operating agreements in partnership with the
legal team, which will allow for more streamlined, efficient negotiations with owners.
In light of Mr. Turner’s accomplishments in 2010, he received an “accomplished objectives” PMP performance
rating and was awarded a payout at 120% of target for the strategic/operational portion of the annual bonus, for a
total annual bonus of $778,500 for 2010, representing 120% of his overall annual bonus target.
Overall, the Compensation Committee paid the Named Executive Officers individual bonuses under the
Executive Plan at 120% of target, which reflected the target payout based upon the Company’s financial
performance goals, and the contribution made by each of the Named Executive Officers under his strategic/
operational goals.
Annual awards made to our Named Executive Officers under the Executive Plan with respect to 2010
performance are reflected in the Summary Compensation Table on page 34 and described in the accompanying
narrative.
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