Shaw 2015 Annual Report Download - page 9

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Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015
Global Technology Leaders
In order to efficiently secure and deliver leading technology for our customers – both for today and tomorrow – we recognize that
we must join global scale initiatives. This ensures that the technology we adopt and invest in is, and continues to be, a standard
for the communications industry globally. This approach serves all of our strategic pillars.
This new approach allows us to leverage our current assets where we have strength and expertise, while also ensuring our
capital investments are aligned with industry leaders to support the development, maintenance and advancement of new
technology where it is impractical for us to do so on a standalone basis. This ensures that there is sufficient capital, resources
and commitment to continue advances in innovation, performance and reliability of our services and products. In addition, this
strategic approach to our business gives us the opportunity to better manage costs by participating in purchasing opportunities
on a global scale.
We are pleased to have collaborated this year with global leaders on two significant service offerings:
Šour planned rollout of the TV Everywhere X1 video platform developed by Comcast (see discussion under “Consumer”)
Šour “Smart” suite of business services that includes SmartWiFi in collaboration with Cisco’s Meraki and SmartVoice with
Broadsoft (see discussion under “Business Network Services”)
Consumer
2015 2014
(millions of Canadian dollars) $
share of
consolidated $
share of
consolidated
Revenue 3,752 67%(1) 3,768 70%(1)
Operating income before restructuring costs and amortization(2) 1,686 71% 1,669 74%
(1) Before intersegment eliminations.
(2) Refer to Key performance drivers.
Canadians trust Shaw to connect them to excellent network and content experiences. Our Consumer division was formed in
2014 by bringing together all of our operations that serve residential customers. These customers are served on two platforms.
ŠNetwork-Connected – we provide broadband Internet, Shaw Go WiFi, video and phone to customers that are connected to
our local and regional hybrid fibre-coax network
ŠSatellite – we provide video by satellite to customers across Canada
Network-Connected Services
As one of the largest providers of residential communications in Canada, Consumer connects families in British Columbia,
Alberta, Saskatchewan, Manitoba and Northern Ontario on our hybrid fibre–coax network with broadband Internet, Shaw Go
WiFi, video and home phone services to meet their needs at home and on the go.
As our customer needs evolve, we continue to be more flexible with our service offerings. Our customer-centric strategy is
designed to deliver high-quality customer service, simplicity, value and choice for our customers.
2015 Annual Report Shaw Communications Inc. 7