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Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015
We also offer expanded security offerings through our recent acquisition of AppliedTrust to offer leading security, compliance,
development operations (“DevOps”) and infrastructure consulting services that address pressing security and compliance needs
of our customers.
Over 1,600 businesses trust their infrastructure and mission critical data to our Business Infrastructure Services team because
of the dedicated personnel who provide local, personalized, flexible and tailored solutions to meet the unique business needs of
our customers. With our team-based account management approach and 100% uptime commitment, we offer tailored solutions
designed for maximum reliability and flexibility.
Media
2015 2014
(millions of Canadian dollars) $
share of
consolidated $
share of
consolidated
Revenue 1,080 19%(1) 1,096 20%(1)
Operating income before restructuring costs and amortization(2) 342 14% 353 16%
(1) Before intersegment eliminations.
(2) Refer to Key performance drivers.
Our Media team provides Canadians with engaging programming content through one of Canada’s largest conventional television
networks, Global Television, 19 specialty networks and digital properties.
Shaw acquired its Media operations from Canwest Global Communications Corp. through a series of
transactions that concluded in October 2010.
Media derives revenues from two principal sources: advertising revenue and revenue from consumers subscribing to our
specialty channels. For both, it is critical that we offer Canadians entertaining content that engages them. Our content is
available to Canadians through a variety of dynamic channels, whether conventional or specialty television, online websites or
over-the-top platforms. Catering to consumer demand for quality and choice, we strive to offer the best content available to
Canadians when and where they choose to consume it.
Conventional Television
Global Television, reaches virtually all English-speaking Canadians through 12 over-the-air conventional television
stations. Global Television offers a programming mix of entertainment and news programs aimed primarily at
viewers aged 18 to 49. Global Television’s line-up includes hit programs such as Bones, The
Blacklist, the NCIS franchise, Hawaii Five-O, SuperGirl, Limitless, Rookie Blue, Elementary, The Late Show with Stephen
Colbert and three reality series, Survivor, Big Brother and Big Brother Canada.
News
The Global News team produces the news and current affairs content for Global Television. Global News has
successful local news programs in every major market, including the only major daily supper hour national
news show originating from Vancouver, and is the dominant local news organization in western Canada. Global
National, the network’s early-evening newscast garners almost a million viewers every weekday.
GlobalNews.ca is Global’s online platform that enables Canadians to access Global News coverage
wherever and whenever they want, through the web, mobile devices, email alerts, RSS feeds and social
media. It features user friendly technology, which automatically scales content to fit any screen size or resolution to create a
seamless experience on all browsers and platforms, including tablets and smart phones. New native content advertising
opportunities have been incorporated into the site giving advertisers exciting new ways to engage with the Global News
audience.
2015 Annual Report Shaw Communications Inc. 13