Shaw 2015 Annual Report Download - page 7

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Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015
Subscriber highlights
August 31,
2015
August 31,
2014 Change
Consumer
Video – Cable 1,764,523 1,867,304 (102,781)
Video – Satellite 811,988 850,132 (38,144)
Internet 1,774,374 1,761,881 12,493
Phone 1,027,266 1,110,708 (83,442)
5,378,151 5,590,025 (211,874)
Business Network Services
Video – Cable 77,709 90,325 (12,616)
Video – Satellite 31,435 30,491 944
Internet 178,167 168,520 9,647
Phone 284,785 264,626 20,159
572,096 553,962 18,134
5,950,247 6,143,987 (193,740)
Our Strategy
Shaw’s corporate strategy places the highest priority on our valued customers and viewers. We have committed to deliver them a
leading network and content experience, all centred on our brand promise “Our customers will always be ready and always be
connected so they never miss a thing.”
Our strategy stands on four strategic pillars which we have identified as the foundation for the decisions we make and the
actions we take.
1. Exceptional Customer Experience – we continue to invest in our superior service, advanced user-based product and
service design and monitor our performance with daily measurement
2. Leading Technology – we invest in and leverage our network advantage to support emerging technology shifts and add
value to our core services in order to ensure alignment of our technology platforms with our technology roadmap
3. Customer Profitability – we focus on disciplined pricing strategies, high value customers and retention to drive improved
customer outcomes and profit realization
4. Operational Efficiency – we manage our operating expenses and capital investments in order to drive best-in-class
benchmarks for cost structure
Focus to Deliver
With the adoption in 2014 of a program we call “Focus to Deliver” we transformed the way we organize, plan and execute our
business to achieve our corporate and operational strategy. The program is designed to enhance our efficiency and growth
potential by ensuring business decisions are made in accordance with disciplined customer-centric criteria. As a result, all
aspects of our operations, including resource allocation, are prioritized for their impact on our valued customers and viewers.
2015 Annual Report Shaw Communications Inc. 5