Shaw 2015 Annual Report Download - page 8

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Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015
Success Measured
Strategic Projects and the Focus to Deliver Program
Exceptional
Customer
Experience
Operational
Efficiency
Leading
Technology
Customer
Profitability
Leading Network and Content Experience
You Won’t Miss a Thing
Our Customers and Viewers
Inspired and Engaged Employees
Inspired and Engaged Employees
Adopting Focus to Deliver has driven significant changes at Shaw. In 2014 we:
Šrealigned our cable and satellite operations to our current Consumer and Business Network Services divisions to improve
overall efficiency and enhance our ability to grow as the leading network and content experience company
Šcombined our Information Technology (“IT”) and Engineering teams to form a single Technology and Network Operations
team – this new powerful technology team ensures we deliver with greater efficiency and effectiveness in adapting
leading technology to better future proof our network and product offering, all in service of continuing to provide our
customers and viewers with leading technology
Šrestructured to better align our organization to best serve our corporate strategy, with investments in procurement, supply
chain, marketing, pricing, network architecture and next generation products and, as a result, we eliminated
approximately 400 management and non-customer facing roles
and in 2015 we:
Šannounced a realignment of customer care operations to centralize the Consumer division’s knowledge, expertise,
training, management and other processes around seven Canadian centres of expertise
Šreorganized our Media operations in order to accelerate our evolution from a traditional broadcaster to a multi-platform
media business that includes both long and short-form video, branded content, instructional videos, behind-the-scenes
content, web content and social media
People
Focus to Deliver has also driven our ongoing progress to better align compensation of our teams with both corporate
performance relative to our strategic and operational objectives and individual performance. We are enabling this performance
by enhancing training and development for our teams and leadership effectiveness programs for our current and future leaders.
Inspiring and engaging our employees to align with our strategy is the cornerstone of our success. We are grateful to have
approximately 14,000 employees who are committed to delivering an exceptional network and content experience for our
customers, viewers and the communities we serve.
6Shaw Communications Inc. 2015 Annual Report