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Shaw Communications Inc.
Report to Shareholders
August 31, 2015
Dear Fellow Shareholders,
We are pleased to report solid fiscal 2015 results, a reflection of our commitment to customer service, focus on operational
excellence and sound financial management for our shareholders.
Transformation in the Canadian communications sector continued through fiscal 2015 and we embrace the challenges and
opportunities presented by evolving consumer preferences, regulatory change, technological advances and adjustments in the
Canadian economy. We are genuinely excited about the possibilities for our customers and our business for many years to come.
From Shaw’s earliest days, we understood that delivering excellent products and customer service is fundamental to our growth
and success. We are proud of the progress we have made to drive excellence in the ways we organize, plan and execute our
strategy to achieve our corporate and operational goals. Guiding our operations and all of our decisions is our commitment to
delivering exceptional experiences to our customers and viewers.
Operations
In 2015, our Consumer division took a major step forward by reorganizing our customer care operations into seven national
centres of expertise – in Victoria, Nanaimo, Vancouver, Kelowna, Winnipeg, Mississauga and Montreal. This realignment adopts
global best practices and enables us to specialize our knowledge, expertise, training, management and other processes to better
serve our customers.
Our shomi joint venture with Rogers Communications to provide subscription based streaming video on demand was made
available to all Canadians in 2015. Our work to provide more entertainment choices for customers continues in 2016 as we
work closely with partners at Comcast to be the first to bring their market leading cloud-based X1 platform to Canadian viewers.
X1 offers a seamless viewing experience across multiple screens and devices – both in and out of the home. We are planning to
roll out X1 to our customers through 2016.
We are constantly investing in our network. As people embrace the power of new technology – whether through personal
devices, smart home features or new gadgets and tools still on the horizon – the demands on our hybrid fibre-coax network
increase. We are committed to enhancing our broadband performance in 2016 through the technology provided by the DOCSIS
3.1 protocol – known as Gigasphere. We know that we are now just scratching the surface of what our network is capable of and
we have a plan that will continue to deliver the speed and capacity that our customers want today and into the future. Our
promise is simple: our customers will always be ready and always be connected so they never miss a thing.
Shaw Go WiFi is a valued extension of our network that now has nearly 75,000 access points across western Canada and more
than two million devices registered. We are committed to further extending the reach of our network so our customers can
connect outside the home.
We also made changes in 2015 to improve the performance of our Media division and transform it from a traditional
broadcaster to a broader media company. In the shifting global media landscape, success is defined by the ability to engage in
and monetize content across all platforms. Our Media team is exploring a number of next generation advertising solutions to
ensure that our offering evolves with the expectations of our advertising clients.
Growth
Our plans for growth are robust, yet disciplined. They are designed to ensure that we are making prudent moves and
investments to ensure we retain our leadership in the marketplace and create value for our shareholders.
Business Infrastructure Services continues to capitalize on opportunities in its sector. ViaWest extended its reach with the
recent opening of new facilities in Oregon and Calgary, and its recently announced move into the eastern U.S. with the
acquisition of INetU and its facility in Pennsylvania.
We continue to address significant opportunities that we see in Business Network Services by strengthening our position as a
valued advisor to small and medium sized businesses, and promoting our value proposition to “Grow your business with Shaw
Business.” Notably, in 2015 we worked with a number of global vendor partners to launch our “Smart” suite of flexible and
easy to use managed business communications solutions.
2015 Annual Report Shaw Communications Inc. 1