Priceline 2014 Annual Report Download - page 40

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Item 4. Mine Safety Disclosures
Not applicable.
PART II
Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Price Range of Common Stock
Our common stock is quoted on the NASDAQ Global Select Market under the symbol "PCLN." The following table sets forth, for the
periods indicated, the high and low sales prices per share of our common stock as reported on the NASDAQ Global Select Market:
Holders
As of February 11, 2015 , there were approximately 239 stockholders of record of The Priceline Group Inc.'s common stock.
Dividend Policy
We have not declared or paid any cash dividends on our capital stock since our inception and do not expect to pay any cash dividends
for the foreseeable future. We currently intend to retain future earnings, if any, to finance the expansion of our business.
Performance Measurement Comparison
The following graph shows the total stockholder return through December 31, 2014 of an investment of $100 in cash on December
31, 2009 for The Priceline Group Inc. common stock and an investment of $100 in cash on December 31, 2009 for (i) the NASDAQ Composite
Index, (ii) the Standard and Poor's 500 Index and (iii) the Research Data Group ("RDG") Internet Composite Index. The RDG Internet
Composite Index is an index of stocks representing the Internet industry, including Internet software and service companies and e-commerce
companies. Historic stock performance is not necessarily indicative of future stock price performance. All values assume reinvestment of the
full amount of all dividends and are calculated as of the last day of each month:
36
2014
High
Low
First Quarter
$
1,378.96
$
1,103.90
Second Quarter
1,292.66
1,087.26
Third Quarter
1,329.90
1,139.27
Fourth Quarter
1,229.00
1,017.28
2013
High
Low
First Quarter
$
728.70
$
627.67
Second Quarter
847.33
677.72
Third Quarter
1,019.95
831.11
Fourth Quarter
1,198.75
972.40