Pottery Barn 2008 Annual Report Download - page 7

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A Vision for the Future
As we look beyond the macro headwinds facing the home furnishings industry today, we are optimistic about our
competitive positioning and our ability to generate long-term value for our shareholders. As unpredictable as our
current economy may be, it is reassuring to know that some things stay the same. Since our founding in 1956, we
have stayed true to our vision of “enhancing our customers’ lives at home.” Our customers enjoy living and
entertaining in their homes, and as the economy improves, they will look to our brands as the authority for
products that offer great style, quality, and value. It is our ability to change, respond, innovate and deliver for our
customers and our shareholders that has enabled us to grow and prosper over the past 50 years and will continue
to enable us to do so.
I would like to offer my sincere thanks to our associates, vendors and customers for their continuing dedication
to our company. I would also like to thank you, our shareholders, for your continued support.
W. Howard Lester
Chairman of the Board of Directors and Chief Executive Officer
This letter contains forward-looking statements. Please see the section titled “Forward-Looking Statements” on
page 1 of our Annual Report on Form 10-K for the fiscal year ended February 1, 2009, which is part of this
Annual Report to Shareholders, for important cautionary language regarding these statements.
Shareholders’ Letter