Pottery Barn 2008 Annual Report Download - page 13

DOCUMENTS INCORPORATED BY REFERENCE
Portions of our definitive Proxy Statement for the 2009 Annual Meeting of Shareholders, also referred to in this
Annual Report on Form 10-K as our Proxy Statement, which will be filed with the Securities and Exchange
Commission, or SEC, have been incorporated in Part III hereof, and portions of our 2008 Annual Report to
shareholders have been incorporated in Part II hereof.
FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K and the letter to shareholders contained in this Annual Report contain
forward-looking statements within the “safe harbor” provisions of the Private Securities Litigation Reform Act of
1995 that involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove
incorrect, could cause our business and operating results to differ materially from those expressed or implied by
such forward-looking statements. Such forward-looking statements include, without limitation: any projections
of earnings, revenues or financial items, including future comparable store sales, projected capital expenditures,
the impact of new accounting pronouncements, and our quarterly and fiscal 2009 tax rates; statements related to
enhancing shareholder value; statements related to the long-term growth potential of the PBteen brand;
statements related to the plans, strategies, and objectives of management for future operations, including our key
initiatives in fiscal 2009; statements related to optimizing our brand positioning, including evolving our
merchandise assortment, placing a greater emphasis on price points and the value proposition, and making
superior customer service our top priority; statements related to optimizing our marketing strategies, including
continuing our catalog optimization strategy, shifting advertising dollars from catalog to e-commerce, and
continuing to identify new opportunities to build brand awareness and customer engagement; statements relating
to improving profitability, including our $75,000,000 cost reduction program, our plan to realize increased
productivity from our catalog circulation optimization strategy, and an increase in our selling gross margin;
statements related to strengthening our balance sheet, including optimizing cash flow through aggressive
inventory management and lower capital spending; statements related to our plans regarding retail leased square
footage, including the opening of new retail stores, the expansion or remodeling of additional stores, and the
potential closing of stores; statements related to our use of available cash, including statements related to the
payment of dividends; statements related to our compliance with our bank covenants; statements related to
indemnifications under our agreements; statements related to legal proceedings; and statements of belief and
statements of assumptions underlying any of the foregoing. You can identify these and other forward-looking
statements by the use of words such as “will,” “may,” “should,” “expects,” “plans,” “anticipates,” “believes,”
“estimates,” “predicts,” “intends,” “potential,” “continue,” or the negative of such terms, or other comparable
terminology.
The risks, uncertainties and assumptions referred to above that could cause our results to differ materially from
the results expressed or implied by such forward-looking statements include, but are not limited to, those
discussed under the heading “Risk Factors” in Item 1A hereto and the risks, uncertainties and assumptions
discussed from time to time in our other public filings and public announcements. All forward-looking
statements included in this document are based on information available to us as of the date hereof, and we
assume no obligation to update these forward-looking statements.
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Form 10-K