LinkedIn 2012 Annual Report Download - page 9

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Please find page 9 of the 2012 LinkedIn annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Ability to Manage Professional Identity
•Profile. Our core offering provides every member an online professional profile. A member’s
profile is accessible to all members on our network and includes user-generated information
including current job title and employer, education, career history, domain expertise,
accomplishments, skills and additional professional information such as honors, awards, association
memberships, patents, publications, certifications and languages spoken. Members populate their
own profile information, enabling them to ensure their professional identity is accurate, current and
under their control.
•Profile Stats. Profile Stats provide real-time analytics to help members better manage their
professional profile including information on who’s viewed their profile, top search keywords used
to reach their profile, and other details and trends on the demographics of the audience that has
viewed their profile. Additional features of this product are available for members with Premium
Subscriptions.
•Skills/Endorsements. Members are able to both specify skills on their professional profiles and
search for skills and expertise across our network, which surfaces key people within a community,
top locations, related companies, relevant jobs, and groups where members can interact with like
minded professionals. In addition, with the launch of Endorsements this past year members can
now endorse their connections for skills with one click.
Enhanced Ability to Build and Engage with Professional Networks
•LinkedIn Connections. Once two members are connected, their profile information is shared and,
subject to privacy settings, each member has access to the other member’s list of connections for
further networking. Connections across the network are classified to three degrees: first degree
connections are members who agree to connect, second degree connections are members who
share one or more mutual connections, and third degree connections are related via two
connections. Members can retrieve the contact information of their first degree connections and
browse their second and third degree connections in order to find additional opportunities to
network and connect.
•Invitations. Members can expand their networks by sending invitations. Any non-member accepting
an invitation simultaneously becomes a LinkedIn member, connected to the sender, after
completing the registration process.
•Search. Our proprietary search technology allows users to conduct real-time, multilingual searches
of our rich dataset in a completely personalized manner, as a member’s profile and network affect
relevance and ranking of results. Our search covers:
•People. Faceted, structured search across all member profiles.
•Job Postings. Faceted, structured search across all of the available jobs listed on our network.
•Companies. Faceted, structured search of enterprises and professional organizations.
•Groups. Search all professional groups on our network.
•Network Updates. Search our network’s shared content updates.
•Inbox Messages. Search inbox messages.
•Addressbook. Detailed, structured search across all of the connections a member has on
LinkedIn.
We also provide other products to help our members develop their professional networks including:
Introductions, which allows one member to request an introduction to another member through a mutual
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