LinkedIn 2012 Annual Report Download - page 11

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Please find page 11 of the 2012 LinkedIn annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Ubiquitous Access
Because professionals constantly require access to critical information, our platform is accessible
online anytime and anywhere, including on mobile devices.
•LinkedIn Mobile. LinkedIn mobile applications are provided across a range of platforms and
languages, including iOS for iPhone and iPad, Android, Blackberry, and Windows Mobile.
•Robust set of APIs. We believe that every modern business application is more useful and
productive if it is personalized according to a professional’s profile and his or her network of
connections. In 2009, we launched a public website that allows any developer to agree to a
standard set of guidelines and terms and then integrate our content and services into their
applications leveraging standards-based technology. These applications can be hosted on third-party
websites or deployed on our platform. In late 2011, we announced a Certified Developer Program,
which is a network of developers screened to help marketers, agencies and companies use LinkedIn
to connect with their audiences. Third parties are increasingly leveraging our APIs.
•Widgets. We provide a set of simple, embeddable widgets for standard features to allow any web
developer to include rich content from our network into their website or application without
complex programming. We currently provide the following widgets:
•Profile Widget. Displays the public profile of a given member.
•Company Insider. Displays information about whom the member knows at a particular
company.
•Sharing. Displays a simple button to help members easily share content with their network.
•Recommendation. Displays a simple button to help members easily recommend a product or
service offered by a company to their network.
•Alumni Widget. Provides information about whom the member knows from a particular
educational institution.
Monetized Solutions
In addition to our free solutions, we also charge for certain solutions that provide members,
enterprises and professional organizations with enhanced functionality and additional benefits.
Talent Solutions
Our Talent Solutions include LinkedIn Corporate Solutions, LinkedIn Jobs and Subscriptions. Our
solutions aim to be the most effective way for enterprises and professional organizations to efficiently
identify and acquire the right talent for their needs.
LinkedIn Corporate Solutions. LinkedIn Corporate Solutions include the following six products:
•LinkedIn Recruiter. Our flagship talent solution enables enterprises and professional organizations
to find, contact and hire highly qualified passive and active candidates. We believe that a
substantial majority of our members are passive in that they are not actively looking to change jobs.
Recruiter provides premium functionality including:
•Advanced Searches. Ability to search and view every profile on our network, giving most
recruiters access to tens of millions more profiles than they would have available with our free
offering. Advanced searches can be conducted using keywords found anywhere in a member’s
profile, such as schools attended and languages spoken, or by data derived from profiles, such
as years of experience.
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