LinkedIn 2012 Annual Report Download - page 14

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Please find page 14 of the 2012 LinkedIn annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Premium Subscriptions
Our Premium Subscription services target small- and medium-sized enterprises and professional
organizations, individual members and business groups in larger enterprises. Our Business, Business Plus
and Executive subscription packages are designed for general professionals to manage their professional
identity, grow their business and connect with talent. These subscriptions bundles are sold at different
price points. Key features found in the subscription bundles include:
•3rd Degree Name Visibility. Expands network visibility of the searcher by exposing full names for
3rd degree members.
•InMail. A message that can be sent directly to a member to whom the sender is not connected.
•Profile Stats Pro. Members see more information about who is viewing their profile, the keywords
used by others members to arrive at their profile, and the number of times they have shown up in
search results.
•Premium Search Filters. Advanced filters for narrowing a search based on derived data.
•Saved Searches. Members can save a search and be notified when profiles that fit their criteria are
found.
•Profile Organizer. A productivity suite allowing members to save and categorize profiles and add
notes.
•LinkedIn For Salesforce. LinkedIn For Salesforce, a subscription offering that allows LinkedIn
members to access sales insights from LinkedIn within salesforce.com, displaying credible,
self-described professional profiles from LinkedIn alongside key opportunity and account
information within Salesforce.
•Sales Navigator. LinkedIn Sales Navigator is a premium social selling solution that provides sales
professionals with the ability to quickly find, qualify and create new opportunities and helps sales
management accelerate the social selling capabilities of their sales organization.
We also offer subscriptions to InMail, Profile Organizer and LinkedIn for Salesforce on a standalone
basis.
Sales, Marketing and Customer Support
Depending on the specific product, we sell our Talent and Marketing Solutions offline through our
field sales organization or online on our website. We sell our Premium Subscriptions primarily online on
our website. Our field sales organization uses a direct sales force to solicit customers and agencies. In the
United States, our field sales organization is located in Chicago, New York and the San Francisco Bay
Area. Outside of the United States, we have additional field sales offices in Australia, Brazil, Canada,
France, Germany, Hong Kong, India, Ireland, Italy, Japan, the Netherlands, Singapore, Spain, Sweden, the
United Arab Emirates and the United Kingdom.
For our Talent Solutions, we divide our field sales organization between account executives who are
responsible for new business and relationship managers who focus on renewing and selling additional seats
and solutions to existing customers. Some of our Talent Solutions products, such as Talent Finder and Job
Seeker, are sold online on our website.
For our Marketing Solutions, our field sales organization focuses on advertising agencies, large brand
advertisers and performance advertisers that want to target professionals on our website. We also sell our
Marketing Solutions to online advertisers that use our automated online self-service system to establish
accounts, create ads, target members, and launch and manage their advertising campaigns.
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