LinkedIn 2012 Annual Report Download - page 13

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Please find page 13 of the 2012 LinkedIn annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Subscriptions
•Talent Basic, Talent Finder and Talent Pro. The Talent family of products enables recruiters and
hiring managers to find, contact and manage potential candidates, leveraging Premium Search
Filters, InMail, Profile Organizer and other premium features.
•Job Seeker Basic, Job Seeker and Job Seeker Plus. The Job Seeker family of products enables
members to stand out to recruiters and hiring managers via the Job Seeker badge, which is visible
on their profile and in search results, Featured Applicant status in the applicant list for jobs they
apply to, and InMail.
Marketing Solutions
The goal of our Marketing Solutions is to enable marketers and advertisers to reach and engage with
the most relevant audience and connect them to relevant products and services.
LinkedIn Ads for Enterprise. These Marketing Solutions target larger advertisers which receive
dedicated account management and have access to additional Marketing Solutions:
•Display Ads. Advertisers can use the same targeting engine used for LinkedIn Ads to serve ads in
a variety of sizes and formats, including rich media.
•Custom Groups. Advertisers can set-up a Group around a topic, company or product and
customize content in key modules of the group. Polls, videos, feeds, and news can be included in
these custom modules.
•Sponsorships. Marketers can sponsor specific areas of our website, including Answers, Polls,
Events, InMail and a variety of applications built by third parties on our platform.
•Whitepapers. Marketers can target whitepapers using the same targeting engine used for LinkedIn
Ads. The download pages for whitepapers have pre-filled fields with members’ profile data,
reducing friction and maximizing leads for a marketer.
•Recommendation Ads. These ad units include the number of members who have recommended a
company’s product or service. Members can share or recommend the product or service directly
from the ad unit.
•Partner Messages. These messages allow for customization of InMail messages, including
co-branded landing pages, and ad unit and a call-to-action button.
•LinkedIn Ads API. The LinkedIn Ads API enables our social marketing agency partners to build
custom tools and solutions to launch, manage, and optimize their LinkedIn advertising at scale.
LinkedIn Ads. Our self-service platform enables advertisers to build and target their advertisement
to our members based on information in their profile. LinkedIn Ads includes the following features:
•Targeting. Ads are targeted to specific members based on their profile information. Targetable
attributes include the member’s title, function, employer, industry and geography.
•Daily Campaign Budgets. A maximum daily budget can be set for advertisements.
•Campaign Management. Advertisers can set up and manage multiple campaigns as well as multiple
ad units per campaign.
•Reporting. Advertisers can continuously monitor clicks, impressions, click-through rates, average
cost-per-click and total budget spent by ad.
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