LG 2004 Annual Report Download - page 7

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LG ELECTRONICS ANNUAL REPORT 2004
006
007
We have aggressively
advanced into new business
areas, aided by the
remarkable growth in our
conventional businesses.
New innovative products in
the home appliances arena, such as dish washers,
wine refrigerators, and lightwave ovens, were
launched. These products created a great sensation,
both at home and abroad. In the digital media field,
the Company also introduced a new series of MP3
players.
Advanced into
new business
areas in a full-
fledged manner
LG Electronics showcased its
state-of-the-art technologies
in various areas in 2004. Our
next-generation digital TV
broadcasting technology
was adopted as the ATSC
standard in the U.S. Furthermore, we launched the
world's largest 55-inch all-in-one LCD TV and 71-inch
PDP TV.
Showcased
the world's best
technological
expertise
For three consecutive years
the Company's air conditioner
has been selected as the best
in its field by the Consumer
Union in the U.S. Also our
DVD recorder won the Best
Buy Award in the Netherlands and Belgium.
Moreover, our air conditioner, vacuum cleaner,
microwave oven, and optical storage were all
selected as a national brand in Russia. These
accomplishments have set a foundation for future
growth that will help us become one of the Top 3
Global companies.
LG Electronics'
products won
great popularity
in overseas
markets
LG Electronics invested in a
PDP A3 factory (4th line), to
reinforce its PDP market
presence and create a
powerful drive toward
grabbing the world's number
one position in the near future. In the first stage we
will have invested KRW 660 billion by the third
quarter of 2005. Later, in order to respond flexibly to
the fast-growing PDP market, we plan to move into
the second and third stages of the investment.
Held a
groundbreaking
ceremony for a
PDP A3 factory
As LG Electronics became
the supplier of mobile
phones to Cingular Wireless
in 2004, the Company
greatly increased its share
in the North American
mobile phone market. Our share ranked top in
the North American CDMA handset market in
2003 and 2004. At the same time, we have
solidified our position in the market by gaining
third place in the North American handset
market, including GSM handsets.
Gained third place
in the North
American mobile
phone market
LG Electronics developed
and released a mobile phone
that enables the receipt of
terrestrial DMB. This is the
first in the world. The DMB
mobile phone adopts the
"DMB-Receiving System-on-Chip (SoC)" developed
by the Company. The chip greatly reduces battery
power consumption, as well as the size of the device.
It also enables users to watch terrestrial broadcasts
while talking on the phone.
Developed
the world's first
terrestrial digital
multimedia
broadcasting(DMB)
mobile phone