LG 2004 Annual Report Download - page 30
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Digital Media
Despite the unfavorable business environment in 2004, we experienced outstanding growth in the area of
digital media. This was possible because of our ceaseless product development, enhanced price
competitiveness, and managerial efficiency. Our optical storage sales have ranked at the top of the global
market for seven consecutive years, and our home theater sales in the digital AV business are now number one
as well. The structure of our PC business was improved greatly by phasing out the original equipment
manufacturer (OEM) business, and launching our own brand into the market. Our Digital Media Division is
making concerted effort to gain a lead in the convergence product amid growing and rapid challenges of
convergence in the market. These efforts demonstrate our commitment to becoming a 'Global Top 3'
company by 2007.
B.B. Hwang
Digital Media Division