LG 2004 Annual Report Download - page 36

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our technological expertise won worldwide
recognition. In November 2004, LG Electronics fully
lined up its PDP products ranging from 42 inch to 71
inch, beginning the production of the world's largest 71
inch full HD PDP modules.
OLED �LG Electronics successfully
started the commercial production of PM OLED, which
is increasingly used for the external displays of mobile
handsets. Also, in October 2004 we gained a
competitive edge in the AM OLED field by developing
the world's largest 20.1 inch AM OLED in a joint effort
with LG.Philips LCD.
MOBILE HANDSETS �LG
Electronics gained a strong position in the 3rd
generation mobile handset market, by supplying in a
timely fashion, a next-generation WCDMA handset
with convenient multimedia functions and a slim
design, to Hutchison. To fully respond to the upcoming
convergence era in telecommunications and
broadcasting, LG Electronics developed satellite DMB
phones, as well as the world's first terrestrial DMB
phones. With a wide application of new technologies
to mobile handsets, the MP3 phones, 2 mega-pixel
camera phones and fingerprint recognition phones
were released to the domestic market. In North
America, our technology in both CDMA and GSM
became further recognized through the introduction
of EDGE phones and EVDO phones that enable video-
on-demand (VOD) service.
OPTICAL STORAGE �In 2004, LG
Electronics continued to hold the largest share of the
global optical storage market by developing high-speed
DVD-RW drives, and slim type Super Multi Drives that
support all DVD recording standards. Based on the
world's best R&D capabilities, the Company is
committed to acquiring intellectual property rights on
standardization of technology, and to internally
develop core components to make early inroads into
the next-generation HD level optical storage market.
Digital AV �Our share of the
digital AV market continued to increase, as we
introduced a wide variety of DVD convergence products
with built-in HDD and STB. To be competitive in the
upcoming high-definition segment of the AV market,
LG Electronics is advocating the international
standardization of Blu-ray disc in joint efforts with
global leading electronics companies such as Sony,
Philips, and Panasonic. LG Electronics has already
developed the world's first Blu-ray disc recorder with
built-in HDD/STB and core parts, strengthening our
leadership in the HD recorder market.
HOME NETWORK �The home
Network business is in a beginning stage. To effectively
promote our home network business, we extended the
line-up of such products as HomNet Server and HomNet
Pad. In 2004, we gained the No.1 share in the domestic
apartment home network market by forming strategic
alliances with competitive home automation
�Adopting of E-VSB technology developed by LG Electronics as the standard for digital TV in the U.S.
�Developing 5th generation VSB chip for the world's best signal receiving performance
�Developing System on Chip (SoC) with built-in CPU for digital TVs
�Expanding and developing the line-up of convergence products and premium digital TV
such as 71" PDP TV, 55" LCD TV, etc.
�Developing satellite and terrestrial DMB Chip for next generation mobile TV
�Developing STB with DVD+HDD that is a premium convergence device
�Developing the 42 inch PDP modules with the best picture quality.
�Developing the world' first 42 inch PDP module with Single Scan technology employed
�Producing the world's largest 71 inch full HD PDP modules
�Developing high-capacity drum washing machine by applying tubless technology
�Developing air-conditioner with linear compressor
�Developing multi-type unitary air-conditioner
�Developing second-generation robot vacuum cleaner
�Supporting various broadcasting standards,
increasing the quality of image, and continuing
to develop digital TV AV Chip to secure price
competitiveness
�Expanding product line-up of premium digital TV
�Producing 42 inch PDP with the best picture quality
�Expanding the application of Single Scan technology
�Developing high definition technology
�Developing compressor for system air-conditioner
�Full line-up of system air-conditioners
Digital TV
PDP
Digital
Appliance
Main Achievements in 2004 Implementation Plans in 2005
Main Achievements of R&D in 2004 and Future Plans