LG 2004 Annual Report Download - page 11

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LG ELECTRONICS ANNUAL REPORT 2004
010
011
Domestic Sales
(in billions of Korean won)
2004 5,086
2003 4,794
2002 5,458
Overseas Sales
(in billions of Korean won)
2004 19,573
2003 15,383
2002 11,637
First, we will concentrate on 'High Quality Manpower Development Management'. This
management approach selects the Company's most promising employees, and helps them to become
experts in their field. In addition, we will offer a working environment that encourages our employees to
passionately face new challenges. We will also focus on recruiting high-quality people from outside the
Company.
Second, we will continue to promote 'Technology Management'. This will help us increase our
research and development investments with the aim of creating cutting-edge technologies that will give us
an edge in the marketplace. We will develop technologies that lead the way to global standardization.
Based on these technologies, LG Electronics will keep exploiting new growth drivers over the mid and long-
terms.
Third, we will practice 'Global Management'. Even though eighty percent of LG Electronics' sales
come from international markets, we must further strengthen our global marketing efforts. We will
reinforce our marketing strategies, increase brand value, and bolster our market leadership position. The
power of decisive execution is the crucial factor in effectively implementing these three tasks. To this end,
LG Electronics has conducted a variety of 'Fast Execution' activities, which accelerate the improvement
across the board. By using these techniques, we try to improve our business performance by up to thirty
percent.
A great company becomes greater
LG Electronics underwent changes in 2004 that helped us become a more progressive company.
Our corporate culture focuses on challenge and innovation, and we remain committed to change, as we
continue our excellent business performance. Increasing company value will reward not only our
shareholders, but our customers and employees as well. LG Electronics will stand tall on the world stage, a
leader in the global electronics and telecommunications field. As we continue to earn the respect and
confidence of the global community, watch us continue to thrive. LG Electronics is a name being noticed,
and increasingly valued, all over the world.
Thank you.
CEO S. S. Kim
We will reinforce our marketing strategies, increase brand value, and bolster our
market leadership position.