LG 2004 Annual Report Download - page 51

LG ELECTRONICS ANNUAL REPORT 2004
050
051
The 21st century's social contribution activities are indispensable factors for the growth and prosperity
of business entities. The social contributions are not just a responsibility of business entities, because
they also serve as an opportunity for strategic management approaches to customers. Since its
establishment, LG Electronics has always placed the utmost emphasis on shaping a warmer and happier
society for us all. As we have grown as a global company, we are increasingly contributing to the
economic development and prosperity of the global community through job creation and trade
expansion. Furthermore, we are giving some part of our profits back to society by promoting scholarship
programs and sports activities, as well as cultural activities. We also conduct employee volunteer
charitable activities that aid unfortunate people who are out of the mainstream of society. In so doing,
LG Electronics maintains its reputation as a global company that assumes its social responsibilities as a
faithful corporate citizen.
International Corporate Citizenship
Activities
●LG Electronics has been fulfilling its
social roles to take people into a richer and happier
life. This entrepreneurship has spread to the every
corner of our global community, expanding across
political borders, people, race, and religion. We
have been sponsoring needy Mexican teenagers
through a variety of social programs that deliver
bright smiles and hope. Since 2000 we have been
supporting a "Villa de los Ninos" which is an
orphanage / school for children of needy families in
Mexico. LG Electronics has also sponsored a broad
range of social programs such as musical concerts,
technological training, scholarships, and an archery
team in Mexico. Since 2002, LG Electronics has
been offering free surgical operations for babies
with harelips in the Middle East and Africa, and is
also carrying out an "I Love China" campaign to
cultivate a friendly image of the Company in China.
In addition, a strong effort was made to help the
efforts to recover from the damage caused by the
earthquake and tsunami waves in the South Asian
regions. This contributed to the building of trust
and confidence in our relationships with the South
Asian communities.
Cultural Sponsorship
●We have been sponsoring a vast array
of cultural events that showcase the cultural
characteristics of many regions around the globe.
This will cultivate friendly attitudes toward our
brand in the bottom of the hearts of much of the
global citizenry. Meanwhile, LG Electronics is
hosting a public scholarship program called the
"Digital LG Quiz" in seven countries that include
the Philippines, Vietnam, and Russia. Since 2003,
we have sponsored the Wiltern LG Theatre, which
is a culture and arts performance theatre for the
general public in the U.S. We will sponsor this
theatre until September 2008. Furthermore, since
1997 LG Electronics has been hosting an LG
Festival in 14 major cities in Russia and other CIS
regions that include Kazakhstan, thereby building
a favorable image of the LG brand in these
regions.
Sports Sponsorship
●As a main sponsor of a wide variety of
sports tournaments and events, we continue to get
closer to our valued customers around the globe.
Since 1997, we have been hosting the LG Cup
Soccer Championship every year. Strong soccer
teams across the Middle East, South America, and
Africa participate in these events. We also sponsor
the ICC Cricket World Cup that mainly takes place in
British Commonwealth countries, and the World
Touring Car Championship Tournament in Europe.
Moreover, LG Electronics has become a title sponsor
of the LG Action Sports Championship in the U.S.
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