LG 2004 Annual Report Download - page 3

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Established as Gold Star in 1958, LG Electronics has risen
to the top of Korea's electronics and telecommunications
industries by developing innovative technologies and
products which push the state of the art. From a strong
foothold at home, we have successfully advanced into
international markets and have emerged as a major
global player. We are securing product competitiveness,
as well as market leadership, both at home and abroad.
Through heavy investment in research and development,
aggressive global marketing strategies, and constant
improvement of management practices, we are
breaking new ground in the global electronics and
telecommunications industries.
Our efforts center around developing cutting-
edge digital products. This includes digital TVs, home
Internet appliances, and next-generation mobile
handsets. LG Electronics plans to be one of the top three
electronics and telecommunications entities in the world
by the year 2010. To fulfill this vision, we are focused on
consolidating our competencies and fostering both mid-
and long-term innovations in every area of management.
Human resource development, management strategies,
overall organizational culture, all will be redeveloped in
our pursuit of excellence. By successfully adapting in a
changing world we will reach the apex of success.
changing
rapidly