LG 2004 Annual Report Download - page 13

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LG ELECTRONICS ANNUAL REPORT 2004
012
013
Due to our advanced technology, high quality products, and active brand marketing
partnership with global telecom operators, we are maintaining a leading position in
the major global CDMA handset markets, including North America and India. We are
also releasing new handsets with various multimedia functions that support advanced
mobile phone services. The combination of these factors has given us the lead in the
world's CDMA market.
*Source : Strategy Analytics
We have adopted the cyclone dust collection system. This allows our CYKING vacuum
cleaner to completely eliminate bacteria and minute dust. An ion air purifying function
makes the CYKING more hygienic, and we have eliminated the need for a dust bag.
The cleaner is also designed with a consideration for advanced physical engineering.
LG Electronics had a 13.7% share of the global vacuum cleaner market in 2004. This
has enabled us to achieve the top position in the global marketplace two years
running.
*Source : Internal Estimates
19% 13.7%
Because of the quality of our products, LG Electronics has firmly maintained the top
sales rank in the global air-conditioner market for the past five years. Functions such as
optimized cooling, air purifying, and power saving make our air-conditioner
outstandingly efficient and environmentally friendly. These functions are made
possible by applying advanced technologies such as clean air cooling, Plasma air
purifying, and multi-power systems. Furthermore, our split wall-mounted air-
conditioner boasts stylish design and beautiful color.
*Source : Fuji Keizai
In 2004, LG Electronics ranked the No.2 position in the world's LCD monitor market. In
particular, the newly launched LX40 and LX80 series feature the world's best response
time, as well as sophisticated design. We are gaining worldwide recognition as a
prestigious maker of masterpiece LCD monitors.
*Source : Internal Estimates
20% 10%
LG Electronics has maintained a number one ranking in the global optical storage
market for seven consecutive years since 1998. With our ascendance to the top spot in
the DVD recording market in 2004, we have gained the top spot in global sales of all
optical storage products. The timely development and introduction of advanced
products ranging from CD-ROM to Super Multi DVD Writers has been crucial to this
remarkable growth.
*Source : TSR
Our DVD Player also gained the global market's number one slot in 2004. Our products
garnered the "Best Buy Award" from a number of European DVD player magazines.
LG Electronics will continue to maintain its leading position by developing a broad
spectrum of cutting-edge products including our portable DVD Player and DVD
recorder- next generation digital AV products
*Source : TSR (Combi is included.)
29% 12%
Residential Air-Conditioner LCD Monitor
CDMA Handsets Canister Vacuum Cleaner
Optical Storage DVD Players