LG 2004 Annual Report Download - page 20

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CDMA handsets
GSM handsets
System / Others
Contribution
to Sales
%
Contribution
to Operating
Profit
%
Product
Composition
%
LG-LP5200, Multifunctional Camera Phone
Enjoy the music of MP3 installed in mobile phone through
the audio equipped with FM radio / Antibiotic silver nano
coating case / Text to Speech (TTS) function / Supports
electronic dictionary / 1.3 million pixel camera / MP3 player /
17∅dual stereo speaker
39
47
51
37
12
We have also increased overall sales and
improved our profitability compared to the previous
year by successfully expanding the Wireless Local
Loop(WLL) business in overseas markets.
In 2004, our Mobile Communications
Division released a broad spectrum of new products
to maintain our product leadership in the market.
We launched the world's first terrestrial Digital
Multimedia Broadcasting(DMB) handsets,
fingerprint recognition handsets for improved
security as well as diet and diabetes monitoring
handsets, pioneering the mobile health care
market. We also introduced MP3 phones and
mega-pixel digital camera phones, leading the
wave of new advanced mobile handset trends in
the domestic market. Furthermore, LG Electronics
has continued on its path to become one of the
'Global Top 3' handset manufacturers by raising
our brand awareness and focusing on the premium
segment with broad product line-up including a
variety of mega-pixel camera phones and VOD
multimedia phones.
In 2005, the demand for a wide range of
convergence products is expected to increase in
Korea, Europe, and the U.S. In addition,
competition among the top 6 global handset
makers will be more intense with the main battle
field being handset price and new innovative
product launches. As demand steadily increases in
Western Europe, North America, and emerging
markets such as India, Brazil, and China, the overall
market size is expected to grow more than 6% over
the previous year.
To stay ahead of intensified competition,
and to fully respond to the rapidly changing
business environment, we will continue placing the
utmost emphasis on being first to market with
advanced products that satisfy our customers' ever-
changing needs. We will also carry out innovations
in overall management and maintain product
competitiveness against our competitors. With the
establishment of six regional business divisions in
2004, we have further enhanced our local
management system while we continue to focus
our entire organizational forces on a coordinated
effort toward being a 'Global Top 3' player.
Mun-Hwa Park
Head of Mobile Communications Division
Mobile Communications
* Others are excluded in total
* The WCDMA handset
is included in the GSM handset.
Mobile Communications Division