LG 2004 Annual Report Download - page 28

Download and view the complete annual report

Please find page 28 of the 2004 LG annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 129

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129

channel greatly strengthened our sales base in the
North American market. Also, we improved business
structure by increasing our sales portion of 17 inch and
larger LCD monitors to 75% in 2004, up from the 66%
for 2003.
2004 also saw the completion of a large-
scale production system for OLEDs. We started
supplying these to mobile handset makers both at
home and abroad. In particular, LG Electronics
developed a 65K Color OLED Unit with a pixel rate of
96×96 in July of 2004. This product created a great
sensation among the mobile handset makers, and
ensured a large group of stable customers.
As economic uncertainties will probably
continue to thicken on the domestic front in 2005, the
overall business environment is expected to be difficult
due to increases in the value of Korean currency and
raw material costs. In addition, the price competition in
display products is expected to intensify. However, the
coverage of digital broadcasting will be broadened in
advanced markets such as North America and Europe,
and new demands for display products are expected to
continue growing as the price of display products
decreases.
Under these circumstances, we plan to
sustain our product and market leadership by focusing
on state-of-the-art display products such as PDP, LCD
TVs, and LCD monitors. In particular, the Company will
increase the sales of premium products, such as digital
TVs, in the North American and European markets. At
the same time, based on our product competitiveness,
we will step up efforts to increase our market share in
the emerging markets.
To fully respond to rapidly changing market
situations, and to win in a heightened competition
structure, the Digital Display Division will keep focusing
on making great changes in our products, work
processes, and high quality manpower development
efforts. Through these strategies we will accelerate
attainment of our vision of becoming a Top Global
Display Maker by 2007. In addition, we at LG
Electronics plan to maximize the synergy between
display businesses, and pave the way towards market
leadership, by steadily increasing the price
competitiveness of our products. To this end, we will
put forth our best efforts to increase our productivity,
expand marketing activities in advanced markets, and
efficiently operate our overseas factories. In so doing,
LG Electronics will continue to stand tall on the highly
competitive global stage.
Sang-Han Yoon
Head of Digital Display Division
55 Inch LCD HDTV (55LP1D)
Offers 1920x1080p ultra high definition resolution / Adopts
LG Electronics' own XD Engine to provide vivid and crystal
clear images / Offers fast response time and 176-degree
viewing angle by adopting Super In-Plane-Switching (Super
IPS) technology
Digital Display
* Others are excluded in total
* PDP internal sales portion
is included.
20
7
47
31
18
4
Contribution
to Sales
%
Contribution
to Operating
Profit
%
Product
Composition
%
TV
Monitor
PDP
Others
Digital Display Division