Kia 2006 Annual Report Download - page 7

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President's Message
(3) the success of the New Opirus (Amati), which
maintained the top spot, 6 months consecutively, in the
domestic full size (premium sedan) car market.
I assure you that we will take the lessons from the last
year's crisis and strive to exceed your expectations in 2007,
achieving operating profit based on our significant
performance. We respect the commitment you’ve given
to us and plan to honour it.
Kia Motors aims at selling 1.54 million units in 2007, an
increase of 22.6% over 2006. This represents sales revenue
of 22 trillion.
To achieve this, we will focus on management innovation to
strengthen our fundamental business structure. We will also
increase sales of high-profit-yielding models and substantially
pare down production costs to improve profitability.
We will gain market share in Europe with our cee'd model,
manufactured in Slovakia. We will achieve a stronger
presence in the Chinese market, where we will have
completed the construction of our 2nd plant in the second
half of the year. Together with rearrangement overseas
sales networks, the expansion of overseas production
capacity will be the base of our global management.
Additionally, we will establish a flexible production system
that enables us to react to unforeseeable changes in the
market environment, and will build an energetic
corporate culture, raising trust levels between labor and
management. Also we will define and share corporate
New Vision with a strong will.
2007 marks the second stage of our brand management
program. We will evaluate and complement our brand
strategy. And we are nurturing and enriching the depth of
our car design portfolio as a core competitive advantage
for product differentiation.
Kia Motors will not waver under a crisis. We’ve met painful
challenges in the past and are all mindful of what the
consequences are, if we just stay satisfied with the status
quo and fail to prepare for future.
All of us on the board of Kia Motors' pledge to hear your
criticisms and advice with an open mind. The wheels of
success are set in motion, and together we can reach new
levels of prosperity.
We wish you and your loved ones healthy and happiness
in 2007.
Thank you.
Kia Motors Corporation
President & CEO
Eui-Sun Chung