Kia 2006 Annual Report Download - page 31

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Kia Motors continually endeavors to improve customer
satisfaction and to surpass the expectations of our customers.
Experiencing
KIA INNOVATION
Under the motto ‘Innovation for Humanity,’ Kia Motors is setting out on an unwavering
quest to secure the world’s best competency in all facets of our business, including product
quality, brand, and service. The results of various 2006 customer satisfaction surveys
highlighted the fact that we can outshine our rivals and that our commitment to excellence
is second to none. Kia Motors intends to build stronger company values on the basis of
satisfying and delighting our customers day after day.
We at Kia Motors are channeling our energy into working harmoniously with a diverse range
of communities so that we can constantly add value to society. Creating a more comfortable
world and supporting neighbors in need is one of our prime social values. These values knit
together every Kia Motors employee to their neighboring communities.