Kia 2006 Annual Report Download - page 23

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Driving Aesthetics
Kia Motors will share quality competitiveness such as platform and new
technology with Hyundai Motor, and as for the design, Kia Motors will
pursue the own unique identification for establishing distinct brand
value in the global market. This is why we are pleased to announce that
design centers, fully independent from Hyundai Motor, are under
construction in Europe and the U.S. The Europe design center is under
way in Frankfurt, Germany and is ready to begin operations in May
2007. The U.S. design center in Irvine California is scheduled for
completion later in 2007. Kia’s Frankfurt and Irvine design centers will
allow us to better tap into the hearts and minds of European and North
American consumers. We are confident that these centers will lead to
distinctive styling and offerings that meld intuitively with the various
needs and lifestyles of local customers’.
Kia Motors has appointed Peter Schreyer, a leading automotive industry
designer who designed world-renown cars such as the New Beetle and
the Audi TT, to the newly created position of Chief Design Officer.
Schreyer, who officially began his new role in September 2006, will
oversee Kia's domestic and international design functions and will be
responsible for implementing the company's design vision in line with
its 'exciting and enabling' brand values that target a young-at-heart and
adventurous target customer base.
“Good design not only transmits clear
messages through the products, but
also solidifies the company's brand
positioning and overall company image.”
Chief Design Officer
Peter Schreyer