Kia 2006 Annual Report Download - page 12

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An alluring & eye-catching
new model - the cee’d - is born
of our Slovakia plant, where
Europe and Kia Motors meet.
012
KIA MOTORS 2006 Annual Report
Kia Motors’ rapid progress in Europe is impressive. Our Slovakia plant has been in full operation since
the end of 2006. Standards are high and the localized production allows us to gain fresh insights into
the EU market. Representing an investment of 1 billion, the facility at Zilina will establish new
benchmarks for vehicle quality and productivity. The Slovakia plant will allow us to better understand
European car buyers and will provide cost savings in the form of exemptions from import duties
(10%), as well as lower shipping, distribution, and labor costs.
cee’d: birth of a new automobile customized to Europe
The launch of cee’d reflects all that we’ve learned from careful observations of consumer desires in
Europe. The C1 segment of the Europe market, under which the cee'd falls, represents about 3.3
million units, according to 2005 figures. This makes the C1 segment a vital one for Kia, as it represents
more than 30% of the passenger car market. Kia previously sold our well respected Cerato
model(‘Spectra’ in some markets) in this segment, which had been developed for the Korean and the
U.S. markets. Our cee'd model, however, is a bold new Europe-only model, developed by the Europe
Design and Technical Center in Russelsheim, Germany. The cee’d reflects the unique tastes and
sensibilities of discerning Europe customers. The Cerato was limited to one body type - the 5-door.
The glamorous cee’d model will be sold in 3 body types: we’re launching with a 5-door hatchback,
and will follow up with a wagon version available in the 3rd quarter of 2007, as well as a 3-door
hatchback coming in December of 2007. The superior quality of the glamorous cee'd model will be
fully-backed by a 7-year, 150,000km warranty. The Kia warranty is the ‘best’ new vehicle warranty ever
offered by any car manufacturer in Europe, with five-years cover of the entire car and an additional
two years cover on the powertrain.
IN 2006, KIA MOTORS’ STRONG GROWTH WAS FURTHER SOLIDIFIED IN
EUROPE. CEE’D, WHICH HAS BEEN MANUFACTURED IN THE SLOVAKIA
PLANT FOR THE FIRST TIME, WILL SET NEW RECORDS.
Location Zilina, Slovakia
Capacity 300K
Product cee’d, Sportage, etc.