Kia 2006 Annual Report Download - page 32

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IQS 2006 by J.D. Power - Entry into Middle Level
In the J.D. Power and Associates 2006 Initial Quality
Study, Kia Motors was ranked 24th among 37 brands.
Originally prescribed to the lower ranks, J.D. Power has
raised Kia Motors to a middle ranking. The newly
revised 2006 IQS system was completely redesigned
and more robust in terms of valuation methods.
Whereas the industry average saw an increase of
reported problems by 5% in 2006, Kia Motors
experienced a 3% decline in reported problems. The
Rio was also honored as the highest-ranking model in
a tie in the sub-compact segment.
* Note: The Initial Quality Study (IQS) serves as the industry
benchmark for new-vehicle quality, as measured within the first
90 days of ownership.
Crash tests by IIHS (the Insurance Institute for Highway Safety in the U.S.)
‘Gold Top Safety Pick’ for Carnival
Carnival was awarded the Gold Top Safety Pick for its impressive
performance with top ratings in frontal, side and rear impact crash tests.
According to the IIHS, “The Carnival is the best minivan we've tested.”
Optima Earns ‘Good’ Safety Rating
Optima earned a ‘Good’ rating -- the highest possible rating -- from the
IIHS for its remarkable safety performance with top marks in the frontal
and rear impact tests. According to the IIHS, “While most vehicles today
can earn a good rating in our frontal test, Kia is to be commended for
producing one of the few midsize cars that also does a good job of
preventing neck injuries in rear impacts.”
Excellence
Delivering consistent value innovation for customers
global competitiveness.
032
KIA MOTORS 2006 Annual Report