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004
KIA MOTORS 2006 Annual Report
In today’s automobile industry, competition is so severe
that even the bold at heart, if well informed, would be
hesitant to confidently predict future victors in the car
market. Japanese automobile companies are unrelenting
in their measures against us, while late comers such as
China are speeding up to catch up with us as far as they
can. Stagnation in the world economic growth, coupled
with exchange rate risks and other major threats present
unfavorable economic conditions for any global player.
The way to mitigate this unpredictable management
environment, in a fast and effective way, is to find new
engines of growth, and to constantly revitalize our internal
processes and systems. In this new 2007 we know that a
crisis is another valuable opportunity for us to innovate and
develop more of Kia Motors. We will definitely be with you
with an unyielding challenging spirit and a unique sense of
responsibility for our economy and the automobile
industry.
We will exert major efforts to develop ‘Customer Priority
Management’ & ‘Global Management Stabilization’
programs that provide true value to all our cherished
customers in the worldwide market. We intend to base
future growth on raising our competencies as a global
maker in all areas including production, sales, marketing,
branding, as well as before and after servicing.
We will also concentrate on our Global Quality Management
we have driven so far. We will first strengthen our basic
competitiveness in terms of production costs and final
products. Second, we will exclude all the unnecessary
elements from the management through advanced
systems to groundwork the base of stable profit making.
Third, we will efficiently invest in new future business with
our specialized R&D and global production bases.
Following these, Kia Motors will come to you as a much
more powerful global leader.
Additionally we will do our best to create more added
economic value and to further raise transparency through
global best practice management activities. Endeavoring
to promote the rights & interests of customers &
shareholders, we will find new ways to work collaboratively
with our business partners. Most importantly of all, we will
form a newer harmonious and trusty culture between
labor and management based on openness.
Thank You.
“We will find a new solution with a breakthrough spirit of challenges and a
cohesive teamwork in every moment of a crisis”
Chairman’s Message