IBM 2001 Annual Report Download - page 41

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no. 15
We remembered our middle name
BUILDING A REPUTATION IN BUSINESS INNOVATION
At our core, we’ve always been a technology company
including back in the ’60s and ’70s, when we were taking a
consultative approach to transforming customers’ back-office
processes like accounting and payroll.
In the late 1980s, however, we lapsed. We forgot that the
commitment to business solutions
not technology for tech-
nology’s sake
is what separates IBM from the field.
That’s the reason we’re no longer organized by geographic
regions or product sets, but align our expertise and resources
around customers and industries. It’s why we created a serv-
ices business and committed ourselves to integrated solutions.
And it’s what led us to define the Internet phenomenon not
as “the network” or “the Information Superhighway” or “the
wired world,” but as “e-business.
It’s why we’re quite comfortable with our middle name.