Holiday Inn 2008 Annual Report Download - page 26

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The following table outlines IHG’s overall CR priorities, developments and achievements during the year and priorities for 2009.
2008 developments
CR priorities and achievements 2009 priorities
24 IHG Annual Report and Financial Statements 2008
For more information please visit our corporate responsibility website at www.ihg.com/responsibility and the Innovation Hotel at
www.ihg.com/innovation
Business review continued
Supporting local
communities
• IHG has a long tradition of community support which is
continuing to evolve. In 2008, hotel general managers
were surveyed for details of activities undertaken to
support their local communities. It is estimated that
all IHG hotels provided as much as $34m in community
support in 2008; and
• IHG developed plans for Academies in parts of Europe
and the Middle East, to equip local students with skills
required by the hotel industry.
• Develop a more globally integrated approach to our local
economic development initiatives across all our operating
regions; and
• Based on our general managers’ survey results, develop
guidance for our corporate, regional and hotel community
activities.
Building the base
for delivery
• Decided to establish a CR Committee of the Board
to advise on CR; and
• Updated our online CR Report for 2008, following
the Global Reporting Initiative (GRI) guidelines.
• Improve internal and external CR communication through
our CR communications plan. Our communications
strategy includes maintaining and extending the
CR Report and Innovation Hotel websites;
• Continue to update our CR strategy and ensure that
it is integrated with IHG’s corporate objectives;
• Implement the Board CR Committee arrangements;
• Update key policies as and when necessary; and
• Continue to build on our stakeholder partnerships.
Engaging hotels
and brands
• Continued the integration of CR considerations
into brand strategies, including the design of an
environmentally-friendly prototype hotel which
requires less construction material;
• Developed our CR guidance for our hotels and owners
with the introduction of our online sustainability system
Green Engage; and
• Completed our major consumer insight market
research project – we now have an in-depth
understanding of our guest attitudes and behaviour
regarding CR actions.
• Further integrate CR strategy in the brand planning
process and commercialise innovations;
• Ensure that owners and general managers are aware
of best practice systems available to them: specifically,
the Green Engage online sustainability system and the
Green Aware training programme;
• Continue to update our online sustainable hotel
guidelines – Green Engage; and
• Refresh our general managers’ community involvement
survey and use the findings to refine our approach
to community support.
Aligning global
environmental
initiatives
• Rolled out our online system to 74% of our owned and
managed hotels, enabling IHG to measure the use of
energy, water and waste in our hotels across the globe;
• Evaluated and communicated the results of our Carbon
Footprint research and set a target based on our
findings – we are aiming to make a night’s stay with IHG
more carbon efficient;
• Implemented a range of environmental initiatives at
IHG’s corporate offices, including energy-efficient lighting
and window tinting, sustainable furniture and materials
as well as solar panels and improved recycling; and
• In conjunction with IHG’s Americas franchise team, IHG
was the first hotel group to be selected to participate in
the US Department of Energy initiative, which aims to
build hotels that are up to 50% more energy efficient
than current buildings.
• Use the globally comparable data from our 2008
measurement to enable IHG to set benchmarks for our
hotels for their energy, waste and water reduction efforts;
• Roll out our new online sustainability system, Green
Engage, across the globe to integrate ‘green’ objectives
at corporate and hotel level;
• Progress our CR target – to make a night’s stay with IHG
more carbon efficient;
• Build on our corporate office sustainability innovations,
with the development of the on-site ‘Green Room’ to test
concepts and better communicate what IHG is doing; and
• Continue our research on hotel energy efficiency with the
US Department of Energy.