Hertz 2012 Annual Report Download - page 9

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PAGE 5
Mobile Gold Alerts
(for Gold Plus Reward customers)
All Gold Plus Reward customers are eligible for these
value added services.
• Carfirmation—Via smart phone, Hertz
sends e-mail or SMS text with vehicle
and stall information prior to customer
arrival, an expedited process for cus-
tomers to go directly from the terminal
to their vehicle. 2.3 million customers
have opted to receivethis service and
4.1 million Carfirmations were sent
in 2012.
• Change or upgrade your vehicle—Directly from their
smartphone, Gold customers may change or upgrade
the vehicle they drive. Launched at our top 50 U.S.
airports, over 20% of our customers who use the
service switch vehicles.
• eReturn—Customers who complete the Express Return
slip on their rental agreement just leave it with the
keys and get on their way. Hertz e-mails a PDF copy
of the receipt. 5.2 million eReceipts were transmitted
in 2012.
ExpressRent Kiosk—Skip lines and deal directly with
a live rental agent at one of our 300 rental kiosks
worldwide. Over 278,000 kiosk transactions have been
completed with a 95% customer satisfaction rating.
Gold Choice
The Freedom to Choose: The confidence of knowing
your car will be ready and waiting, or the ability to
switch cars on the spot at no extra charge. In 2012,
Gold Choice was available at 51 U.S. locations; 59 loca-
tions globally.
24/7
Local rentals at all hours day and night will soon be
a reality for customers in the U.S. and other key inter-
national markets. In 2012 we launched 24/7 service
at 50 off airport locations in the Northeastern U.S.,
utilizing our industry leading technology to break down
the barriers between car sharing and car rental. By the
end of 2013, 90,000 Hertz vehicles will be
equipped with 24/7 technology.