Hertz 2012 Annual Report Download - page 131

HERTZ GLOBAL HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Other intangible assets, net, consisted of the following major classes (in millions of dollars):
December 31, 2012
Gross Net
Carrying Accumulated Carrying
Amount Amortization Value
Amortizable intangible assets:
Customer-related ................................. $ 694.7 $(434.0) $ 260.7
Other(1) ........................................ 459.6 (33.8) 425.8
Total ........................................ 1,154.3 (467.8) 686.5
Indefinite-lived intangible assets:
Trade name ..................................... 3,330.0 — 3,330.0
Other(3) ........................................ 15.6 — 15.6
Total ........................................ 3,345.6 — 3,345.6
Total other intangible assets, net .................. $4,499.9 $(467.8) $4,032.1
December 31, 2011
Gross Net
Carrying Accumulated Carrying
Amount Amortization Value
Amortizable intangible assets:
Customer-related ................................. $ 672.6 $(365.5) $ 307.1
Other(2) ........................................ 74.7 (27.8) 46.9
Total ........................................ 747.3 (393.3) 354.0
Indefinite-lived intangible assets:
Trade name ..................................... 2,190.0 — 2,190.0
Other(3) ........................................ 18.2 — 18.2
Total ........................................ 2,208.2 — 2,208.2
Total other intangible assets, net .................. $2,955.5 $(393.3) $2,562.2
(1) Other amortizable intangible assets primarily include Dollar Thrifty concession agreements, Donlen trade name, reacquired
franchise rights, non-compete agreements and technology-related intangibles.
(2) Other amortizable intangible assets primarily consisted of our Advantage trade name and concession rights, Donlen trade
name, reacquired franchise rights, non-compete agreements and technology-related intangibles.
(3) Other indefinite-lived intangible assets primarily consist of reacquired franchise rights.
Long-lived assets, including intangible assets with finite lives, are reviewed for impairment whenever
events or changes in circumstances indicate that the carrying amount of such assets may not be
recoverable. Intangible assets determined to have indefinite useful lives are not amortized but are tested
for impairment annually, or more frequently if events or changes in circumstances indicate the asset may
be impaired.
Generally, our trademarks and trade names are expected to generate cash flows indefinitely.
Consequently, these assets were classified as indefinite-lived intangibles and accordingly are not
amortized but reviewed for impairment annually, or sooner under certain circumstances. Prior to the
goodwill testing discussed above, we tested our intangible assets with indefinite lives. The test for
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