Hasbro 2015 Annual Report Download - page 7

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In 2015,Basil Andersonwas named to thenewly
createdrole of Lead IndependentDirector. Thisrole
wascreated to replacethe role of PresidingDirector
withenhanced duties and responsibilities.Basil brings
morethan30years of business experience as both a
Boardmemberand corporateexecutiveand hasbeen a
tremendous partner on Hasbro’s Board.
In addition,the BoardrecentlyappointedSir
Crispin Davisasanindependentdirectortoour Board
of Directors.Heisthe former chiefexecutiveocer
of Reed Elsevier,Plc.(nowRELXGroup), aleading
publisher and provider of informationsolutions.
Crispin’s skillsetand experience will be avaluable
asset to Hasbro’s Board.
MOVING FORWARD
Istronglybelieve that thereare no ceilings in our
business,onlyfloors that representaspringboard
toward fully achievingHasbro’spotential.With the
supportofyou,our shareholders, and thetalented
individualswho representHasbroaroundthe world, we
have tremendous confidence in ourability to notonly
grow Hasbro buttosuccessfully transformHasbrointo
theglobal brand organization we aspiretobe.
BrianD.Goldner,Chairmanofthe Board,
Presidentand ChiefExecutive Ocer
6LETTERFROMTHE CHAIRMAN
Thetoy industry had a
very good2015and is
projected to grow.The top13markets grew
last year,addinginour estimation
approximately $3 billionofaggregate
marketgrowth. Russia, Mexico andPoland
grew doubledigits, and severaldeveloped
economies, includingGermany,the U.S.
and U.K. posted strong growth as well.
Lookingahead,Euromonitor
Internationalisprojectingthe global
markettogrow10% from 2015 to 2019.This
represents growth in eachregion, theU.S.
and Canada; Europe &Africa; Asia Pacific;
and LatinAmerica, with thestrongest
forecasted growth in emerging markets.
In addition,industry data continues
to illustratehow entertainmentbacked
propertiesfuel greaterthanindustry growth
rates. Over thepasttwo years, accordingto
NPD*,entertainmentbackedbrandsgrew
10%, twotimes therateofthe total market.
ForHasbro, ourinvestmentinstorytelling
and immersive entertainmentisdirectly
correlated to capitalizing on this trend to
buildglobal brandfranchises.
*Source:NPD POSData. 80% market coverage (U.S.);
Entertainment: TV/DVD/Digital, movie, VideoDigital Games
Source:The NPDGroup/RetailTracking
Service (U.S., Canada,U.K., France,
Germany, Italy,Spain, Poland,Australia,
Russia,Mexico, Belgium);SIM Brazil
$24.0
$32.0
$22.5
$8.6
TotalMarketSize
US$B,2015F
U.S. &Canada
Europe &Africa
Asia Pacific
LatinAmerica
Source:Euromonitor
AGrowing Industry: Annual 2015 vs.2014
Australia
France
Belgium
Italy
U.K.
U.S.
Spain
Canada
Germany
Brazil
Poland
Mexico
Russia
3%
3%
4%
6%
6%
7%
7%
8%
8%
8%