Hasbro 2015 Annual Report Download - page 6

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consumers, celebrating extraordinaryPrincess
moments through play.Weare so excitedtobring
thecharactersand storiesofthese franchises
throughall newplayexperiences.Itisasignificant
opportunity with amazing, iconic brands.
CREATING THEWORLD’S BEST COMPANY
Ourmission of “Creating theWorld’s Best Play
Experiences,”issupportedbyour purposetomake
theworld abetterplace forchildrenand theirfamilies.
Ourbehaviors andactions arehow Hasbro cantruly
standouttoday and into thefuture. Supportedby
ourguidingprinciples,acommitmenttoour people,
theglobal executionofour Brand Blueprintand our
values,Hasbroisconnectingwith morepeople in
morewaysthan ever before.
Ourtask of beingthe “World’s Best”isbuilt on a
strong corporatesocialresponsibility (CSR)mindset
which is poweredbyour belief
that everyday is achanceto
be better.Joy,creativity,and
problemsolving –the things
we love most aboutplay–
inspireustomakeapositive
and enduring dierence
in theworld.Thinkingand
acting responsiblyguides
us toward smarterwaysof
doingbusiness.Itunlocks new
opportunities to improve how
we design, create,manufacture
and market ouriconicbrands.
Ourdeepcommitmentto
CSRreflects ourdesiretohelp
buildasafer, moresustainable
worldfor future generations.
Productsafetycontinues
to be atop priority,and we
maintained astrongproduct safetyrecordin2015.
We continue to take ambitious stepstoreduceour
environmental footprint. In 2015 we achieved our
goal of deriving 90 percentofpaperand paperboard
packagingfromrecycledmaterials,orfromsources
that practice sustainable forest management. We
encourage oursuppliers to operate responsibly
and adopt best practices, respecting humanrights
and empowering children through ourglobal giving
programs.
In 2015,Hasbroprovidedmorethan $14million
in total philanthropicsupport, impactingmore
than threemillionchildrenworldwide.Our third
annual Global DayofJoy took placeonDecember
15,2015, and Team Hasbro employees in 40
countriesvolunteered with morethan 100charitable
organizations to makeadierence to 90,000 children
across theglobe throughthe powerofvolunteerism.
This pastsummer Hasbro and generationOn, the
youthdivision of Points of Light, sponsoredaglobal
campaign to encouragekidstovolunteer in their
school, neighborhood, or broadercommunity in
advanceofthe globally recognized InternationalDay
of Friendship.The campaign used thecorecast of
characters from theiconicMYLITTLE
PONYbrand to teachchildrenabout
helpingothersand thepowerof
friendship,messages whichare core
to thebrand.
As aresultofthese eorts and
manyothers, we were recently named
aWorld’s Most EthicalCompanyby
theEthisphereInstitutefor thefifth
consecutiveyear; oneofCorporate
Responsibility Magazine’s 100Best
Corporate Citizens forthe fourth
straight year;weremain oneof
America’smostcommunity-minded
companiesinThe Civic50, an initiative
of Points of Light,inpartnership
withBloomberg LP;and forthe first
time Hasbro wasnamed as oneof
America’smostreputable companies
on theU.S.RepTrak 100List.
Further guidingour principles is theleadership
of ourcompany.Aschairman of Hasbro’s Board
of Directors,Iworkwithanincrediblegroup of
experienced executives whobring diversethinking
and backgroundstothe table.
5LETTER FROM THECHAIRMAN